Hill Holliday Will Assume Additional Creative Assignments and
Retain Responsibility for Merrill Lynch Wealth Management Marketing
Bank of America today announced it has selected Team Bank of America at
WPP as its global agency of record after an extensive review. In
addition, the company announced Hill Holliday will assume increased
creative assignments and retain responsibility for Merrill Lynch Wealth
Management and U.S. Trust marketing.
Bank of America began an evaluation of its current and future branding
and advertising needs in January to position itself to better
communicate the significant changes that have taken place at the company
as well as continually adjust to the dynamic external environment.
“Under Brian Moynihan’s leadership, we have fundamentally transformed
into a stronger, more straightforward company that serves three groups
of customers with distinct financial services,” said Anne Finucane,
Global Strategy and Marketing officer, Bank of America. “These agencies,
led by Team Bank of America at WPP, will help us better communicate both
the progress we’ve made as well as the value of our brand and our
company to all of our stakeholder groups around the world and across all
of our lines of business.”
Team Bank of America is part of WPP, a world leader in marketing
communications operating in 107 countries. WPP brings the scale and
international reach to match Bank of America’s global capabilities. It
was selected to handle Bank of America’s overall brand positioning, as
well as branding and advertising for its Consumer Banking, Global
Banking and Markets and Global Commercial Banking divisions.
Hill Holliday, recognized as one of the nation’s most respected
agencies, will help ensure that Bank of America has the most engaging
and effective creative for its entire portfolio of businesses.
Starcom USA, a unit of Publicis Groupe, will continue to serve as Bank
of America’s media planner, buyer and lead digital agency.
Bank of America
Bank of America is one of the world's largest financial institutions,
serving individual consumers, small- and middle-market businesses and
large corporations with a full range of banking, investing, asset
management and other financial and risk management products and
services. The company provides unmatched convenience in the United
States, serving approximately 57 million consumer and small business
relationships with approximately 5,700 retail banking offices and
approximately 17,250 ATMs and award-winning online banking with 30
million active users. Bank of America is among the world's leading
wealth management companies and is a global leader in corporate and
investment banking and trading across a broad range of asset classes,
serving corporations, governments, institutions and individuals around
the world. Bank of America offers industry-leading support to
approximately 4 million small business owners through a suite of
innovative, easy-to-use online products and services. The company serves
clients through operations in more than 40 countries. Bank of America
Corporation stock (NYSE: BAC) is a component of the Dow Jones Industrial
Average and is listed on the New York Stock Exchange.
For more Bank of America news, visit the Bank
of America newsroom.