StubHub, the world's largest ticket marketplace, today announced that it
will be the Official Fan to Fan Ticket Marketplace for both the Bonnaroo
Music Festival in Manchester, Tenn. and the Outside
Lands Music Festival in San Francisco. Last year, StubHub saw a 600
percent increase in ticket demand for both festivals, as fans from
around the world flocked to both destinations.
"Superfly Marketing Group has been one of our strongest music partners,
as we have worked together on a variety of sponsorship activations over
the last six years," said Chuck La Vallee, head of music business
development for StubHub. "The music category, particularly festivals,
has been one of the fastest growing ticketing categories on StubHub, and
we're excited to further introduce our brand to the rabid fans at
Bonnaroo and Outside Lands."
This year, StubHub will provide online and on-site engagement for
Bonnaroo and Outside Lands fans. StubHub’s ticket marketplace offers
festival fans a convenient, online destination to purchase tickets, all
backed by StubHub’s FanProtect Guarantee. Additionally, fans can enter
to be the lucky winner of the StubHub Bonnaroo Sweepstakes, a VIP
package for eight, which includes “All Access” credentials to Bonnaroo,
a private tour bus, 24/7 concierge service, exclusive onsite gourmet
catering and open bar, and 24/7 golf cart service with chauffeurs. For
more information and to enter visit: www.stubhub.com/bonnaroo-festival-sweeps
On-site for both Bonnaroo and Outside Lands, festival-goers will enjoy
the StubHub Digital Music Lounge, where fans can sample new music by
festival-licensed artists and create customized playlists to bring the
experience home. Sports fans can also retreat inside StubHub’s
air-conditioned tent, which will feature a sports bar and multiple
televisions.
“StubHub has been a great partner,” says Superfly’s Richard Goodstone.
“They truly understand how to bring additional value to our community.”
About StubHub
StubHub is the world's largest ticket marketplace, enabling fans to buy
and sell tickets to tens of thousands of sports, concert, theater and
other live entertainment events. StubHub reinvented the ticket resale
market in 2000 and continues to lead it through innovation. The
company's unique online marketplace, dedicated solely to tickets,
provides all fans the choice to buy or sell their tickets in a safe,
convenient and highly reliable environment. All transactions are
processed and delivered by StubHub and backed by the company’s
FanProtect Guarantee™. Company partners include the New York Yankees,
University of Texas, and FedExField, along with over 60 teams in the
NFL, MLB, NBA, NHL and NCAA, complemented with companies such as ESPN,
Paciolan, and Tickets.com.
StubHub is an eBay company (NASDAQ:EBAY). For more information on
StubHub, visit www.stubhub.com,
www.twitter.com/stubhub,
or www.facebook.com/stubhub
About Superfly Marketing Group
Based in New York City, Superfly Marketing Group (SMG) is the marketing
division of Superfly Presents, a multi-dimensional entertainment agency
and co-creator of the iconic Bonnaroo Music & Arts Festival, Outside
Lands, The Great GoogaMooga as well as other groundbreaking experiential
events. Building upon Superfly’s success as a touchstone for the
millennial audience and leveraging the company’s expertise with best in
class production, SMG launched in 2009 as a strategic partner to brand
marketers also attempting to reach this desirable target and drive
lifestyle trends. Through its unique market insights, organic consumer
approach, and robust industry relationships, SMG has been successful in
developing creative programming and strategic marketing programs for a
who’s who of corporate titans both at Superfly-produced festivals and as
standalone marketing programs.
www.superflymarketinggroup.com
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