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Apple TV? Maybe not for a while

Friday, May 4, 2012 5:57 PM

CUPERTINO, Calif., May 4 (UPI) -- People eagerly awaiting an Internet-connected TV set from Apple may have to wait a bit more, a prominent industry analyst says.

Sources "do not indicate any looming TV-related product launch," with most citing unfavorable economic conditions causing a wait-and-see attitude on Apple's part, JP Morgan analyst Mark Moskowitz said.

"Strained economics" being experienced by the TV industry are likely giving Apple concerns, despite the fact several television manufacturers have offered Apple a number of "suitable" platforms for a connected TV set, Moskowitz said.

"We are not sure that the Apple premium could prevail in the TV market, unless there is a radical change of the user interface, integration of the TV programming and data content, and use of gesture or voice control," the analyst said in an industry note obtained by AppleInsider.

Apple has apparently decided to adopt a slower, more evolutionary approach to breaking into the home entertainment market, TG Daily said.

However, Apple would likely be the one company capable of "radically altering the TV landscape" if it chose to, Moskowitz said.

"We believe Apple can design a smarter set top box to manage all components behind the end user's TV experience, as well as eliminate the oft-cumbersome user interface provided by the cable and satellite operators," he said.

(Source: UPI )
(Source: Quotemedia)


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