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Fresh Harvest Announces Partnership, Packaging Redesign and Performance at Costco Road Show

Tuesday, May 8, 2012 9:56 AM


NEW YORK, NY -- (Marketwire) -- 05/08/12 -- Fresh Harvest Products, Inc. (www.freshharvestproducts.com) (OTCQB: FRHV) (PINKSHEETS: FRHV) announced today that it has partnered with a bakery and manufacturing facility to increase AC LaRocco's product offerings, including its gluten-free products. The partnership with the gluten-free bakery facility will give Fresh Harvest the ability to fast track several products currently under development, and decrease the time it takes to bring a new pizza (or related) products to market.

AC LaRocco performed a three-day roadshow event in mid-April at two Costco warehouses in Spokane, WA. The Costco Roadshows provided an opportunity for the company to cook frozen pizzas for the customers in the club stores, taste test three flavors and purchase our newest line of AC LaRocco Ultra-Thin Sprouted Grain Pizzas, which are Weight Watcher friendly, diabetic friendly and heart healthy.

"We appreciated the opportunity to test our products at Costco. The pizzas were well received by the customers, and we believe it provided Costco members with a fun shopping experience," said Michael J. Friedman, President and CEO of Fresh Harvest Products, Inc. "We look forward to our next scheduled Costco Roadshows in Seattle in May," Mr. Friedman added. Costco Wholesale Corporation is the largest membership warehouse club chain in the USA.

Fresh Harvest is redesigning its packaging related to its AC LaRocco pizza products. The new design will include a QR Code that will enhance the customer's shopping experience. Customers will be able to scan the QR code while standing in the grocery store aisle by using their mobile smartphone. The experience will be able to provide customers with instant information such as: details about the company, its products, and nutrition facts, as well as a comparison with other frozen pizza products, geopositioning on where products are sold, and an incentive, such as a coupon, that customers can use in local outlets.

Mr. Friedman concluded by saying that, "we offer 'the most nutritious pizza on earth,' and we are excited by the ability to educate our customers about this in-store and in the palm of their hand."

Don't forget to visit us at Facebook (www.facebook.com/freshharvestproducts), Twitter (www.twitter.com/frhv_products) and Tumblr (freshharvest.tumblr.com),

About Fresh Harvest Products, Inc.
Fresh Harvest Products, Inc.


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