Popular Mechanics, one of America’s most trusted magazines, named
The Toro Company winner of its “Editor’s Choice Awards” at the National
Hardware Show in Las Vegas.
The Toro® XTRA SMART™ Precision™ Soil Moisture Sensor was one of 11
products at the Show to receive an Editor’s Choice Award. In all, the
National Hardware Show featured more than 2,500 exhibitors with
thousands of products on display.
The XTRA SMART Soil Sensor is an innovative product that can help
homeowners with in-ground irrigation systems save up to 35% (depending
largely on rainfall) on their annual outdoor water usage. Utilizing
wireless technology, the sensor transmits soil moisture data to the
sprinkler controller that prevents over- and under-watering of the lawn.
For more information about the XTRA SMART Soil Moisture Sensor, visit http://www.toro.com/xtrasmart.
In choosing the honorees of the Editor’s Choice Awards, Popular
Mechanics looks for innovation: what new features does a product
possess that makes it valuable relative to existing or competing
products? It’s not enough that something is new or novel. The product or
the product’s improvement must be such that it offers substantial
benefits or value relative to existing designs. Next, the editors looked
at criteria like the product’s design, control features (on/off switch,
for example), ease of use, and aesthetic attractiveness. Finally, they
assess the economic value of the product. Simply stated: Popular
Mechanics expects improvement and innovation to come at a price that
is reasonable.
About The Toro Company
The Toro Company is a leading
worldwide provider of turf and landscape maintenance equipment, and
precision irrigation systems. With sales of nearly $1.9 billion in
fiscal 2011, Toro’s global presence extends to more than 90 countries
through its reputation of world-class service, innovation and turf
expertise. Since 1914, the company has built a tradition of excellence
around a number of strong brands to help customers care for golf
courses, sports fields, public green spaces, commercial and residential
properties, and agricultural fields. More information is available at www.toro.com.
