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Dare Foods selects world class Promax PX TPM/TPO solution

Thursday, May 10, 2012 7:35 PM


ATLANTA and KITCHENER, Ontario, May 10, 2012 /PRNewswire/ -- Promax (www.promaxtpo.com) a world leading specialist in Trade Promotion planning, management and optimization solutions (TPM & TPO), today announced that it has been selected by Dare Foods, a family owned cookie, cracker, fine bread and candy manufacturer who have been operating in Canada and the USA for 120 years.

Alan Miller, President of Promax Americas LLC said "we are confident that Dare Foods will realize measurable benefits from the Promax PX solution.  One of the key drivers for implementing a TPM/TPO solution was to enable Dare Foods to create greater visibility of sales volume plans and spending and allow for longer term planning.  The utilization of the Promax PX Strategy Planner scenario modelling capabilities will empower increased efficiency and accuracy of sales planning and forecasting processes."

Don Nicol, CEO of Promax Applications Group added, "Promax PX will enable Dare Foods to implement a consistent, repeatable business process enabling them to achieve a best practise approach. These areas of improvement exemplify the way in which Promax PX can optimize Trade Funds and deliver increased profit for Dare Foods."

"In a challenging economic environment with ongoing increases in commodity costs, Dare Food's decision to implement and standardize their TPM strategy using Promax PX provides confidence we are taking the right actions to drive further efficiency, enable growth and maintain the long-term health of our brands.  The Promax PX solution is a highly intuitive, spreadsheet-like application which will be tightly integrated to our ERP system.  Having one closed loop solution we believe will provide greater accountability and ownership for key account executives in the sales planning process," said Massimo Nigro, Dare Foods Sr. Manager Business Technology.

Eileen Carmichael, Director of Finance at Dare Foods added, "with the use of Promax PX's sophisticated Funds/Check Book functionality, it will create a consistent process of trade spend authorization and approvals ensuring there are no surprise claims, deductions or overspends.  As a result of our extensive research and selection process, we believe Promax PX is the only true "multi-lingual and multi-currency out of the box solution for TPM and TPO."

About Promax
Promax Applications Group (PAG) is a world–leading specialist in trade promotion planning, management, and optimization solutions. With headquarter operations based in Australia and offices now in New Zealand, Japan, Central Europe, United Kingdom and North America, PAG boasts an impressive stable of global consumer goods companies such as Kimberly-Clark, L'Oreal, Heinz, Johnson & Johnson, Beiersdorf, Henkel and many others.


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