Demandware,
Inc. (NYSE: DWRE), a global leader in on-demand ecommerce, today
announced its expanded Multichannel
Commerce Offering with its new solution, a comprehensive and
prescriptive framework that enables high-growth retailers to extend the
power of digital commerce to point-of-sale, kiosks, smart phones,
tablets and other web-enabled devices. The Multichannel Commerce
solution leverages Demandware’s proven methodologies established from
experience working with leading retailers, along with the company’s open
architecture, to simplify complex multichannel operations.
The Multichannel Commerce Solution combines Demandware’s
leading cloud-based digital commerce platform, multichannel
accelerators, pre-built integrations from Demandware
LINK technology partners, education, implementation services and
solution support to provide a cohesive framework for extending digital
commerce capabilities to the store and other physical and virtual touch
points. The solution guides strategy, supports business growth and lays
out a clear blueprint to leverage the power of the Demandware Commerce
platform in a multichannel environment.
According to research conducted by Forrester
Consulting*, 68 percent of US multichannel shoppers are more likely
to purchase from a brand whose products are available through multiple
channels. Demandware’s Multichannel Commerce Solution enables retailers
to realize the full potential of these valuable consumers by efficiently
extending digital experiences to wherever and whenever they interact
with the brand. The Solution allows retailers to:
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Create an effective and focused consumer-centric strategy
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Reduce time-to-value with a faster standard for multichannel
implementations
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Ensure seamless consumer interactions with targeted merchandise,
pricing and promotions
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Improve operational efficiency by integrating internal and external
systems with an open and extensible cloud architecture
The Multichannel Commerce Solution includes a set of unique accelerators
– technology and strategy tools – that help deliver a consistent and
seamless consumer experience across traditional web, mobile, social,
call center and in-store silos.