Neustar, Inc., a trusted, neutral provider of real-time information and
analysis to the Internet, telecommunications, entertainment and
marketing industries, today released the results of a survey asking
1,000 IT professionals across North America about the business impact
associated with distributed denial of service (DDoS) attacks. Among the
findings, three-quarters of those surveyed cited impact on customer
experience and brand as their greatest fears about the possible
implications of DDoS
attacks.
By unleashing extremely high volumes of malicious Internet traffic or
surgically targeting Web applications, hackers seek to shut down a
company’s Web resources – typically websites, but also email servers.
When hackers unleash a DDoS attack, it carries the potential to exert
lasting damage to customer service, online revenue streams and brand
reputation.
Neustar Survey Results:
Executed in Q1 2012, the survey garners responses of IT professionals in
more than 25 industries such as finance and banking, retail,
telecommunications, travel and IT. Notable findings include:
-
More than 300 respondents reported they had been attacked
-
The top concern was the impact attacks have on customer service – with
51 percent listing it as their greatest concern associated with the
attacks
-
35 percent of those attacked said the attacks lasted more than 24
hours – with 11 percent of attacks lasting more than a week
-
Specific to retailers, 67 percent who had experienced a DDoS attack
pegged the costs of website outages at more $100,000 per hour –
equating to loses of $2 million a day
“The potential negative implications of DDoS attacks can be devastating
for both marketers and IT professionals,” said Alex Berry, senior vice
president, Enterprise Services, Neustar. “Many companies have been hit
hard - with consequences lasting far longer than the attacks themselves.
It’s important that companies are proactive about protecting their
online presence, as well as their customers, to ensure the constant
delivery of online services and necessary brand vigilance.”
Overall, the survey shows that a significant number of companies face
the risks of DDoS attacks, yet few have solutions designed specifically
to combat attacks, with many relying solely on firewalls and intrusion
detection systems. Less than 5 percent of respondents have a
purpose-built DDoS
mitigation solution, for example, an on-premise DDoS mitigation
appliance. This explains why so many attacks last days – in fact, 35
percent respondents experienced attacks that lasted more than 24 hours.
Without adequate protection, companies are unable to prevent losses from
adding up. While many respondents are aware of the risks to their
customer experience and public trust, they haven’t taken the next step
to safeguard their reputation.
To download a copy of the report, please visit: http://hello.neustar.biz/rs/neustarinc/images/neustar-insights-ddos-attack-survey-q1-2012.pdf
About Neustar, Inc.
Neustar, Inc., (NYSE: NSR) is a trusted, neutral provider of real-time
information and analysis to the Internet, telecommunications,
entertainment and marketing industries throughout the world. Neustar
applies its advanced, secure technologies in routing, addressing and
authentication to its customers’ data to help them identify new revenue
opportunities and network efficiencies, and institute cybersecurity and
fraud protection measures. More information is available at www.neustar.biz.
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