Join        Login             Stock Quote

Microsoft and Ford Join FiRe 2012 as Silver Partners

Friday, May 18, 2012 9:11 AM


FRIDAY HARBOR, WA -- (Marketwire) -- 05/18/12 -- Ford and Microsoft joined Strategic News Service as a Future in Review (FiRe) 2012 Silver Partner this week. The sponsorship reflects the companies' shared commitment to creating a better-connected car experience through the Ford SYNC software platform in select Ford and Lincoln vehicles. FiRe, an annual technology conference now in its 10th year, brings together a tight-knit community of global thought leaders to discuss emerging markets, global problems, and technology-based solutions.

"We are delighted to have the top global team in our 'Car Computing' category joining us for FiRe X. We consider Ford to be the hands-down leader in implementing advanced technology in the automotive world, and we are deeply aware of Microsoft's core position in providing a technology platform that enables drivers and passengers to easily and safely interact with the system. I have no doubt that, together, they will provide our group with the most advanced understanding of the future of technology in the automotive sector," said Mark Anderson, FiRe Chair and SNS CEO.

Recognizing the shift in consumer technology, Ford and Microsoft joined forces in 2007 to bring the vision for an affordable, easy to use in-car system to life, giving consumers the ability to combine their digital lifestyle with their life on the road. The Ford SYNC software platform is one of the first in-car technologies in the world that seamlessly blends the latest in consumer electronics with the functionality of a vehicle. Futurists from both companies will be speaking at the FiRe Conference.

Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 166,000 employees and about 70 plants worldwide, the company's automotive brands include Ford and Lincoln. The company provides financial services through Ford Motor Credit Company.


Fundamental data is provided by Zacks Investment Research, and Commentary, news and Press Releases provided by YellowBrix and Quotemedia.
All information provided "as is" for informational purposes only, not intended for trading purposes or advice. iStockAnalyst.com is not an investment adviser and does not provide, endorse or review any information or data contained herein.
The blog articles are opinions by respective blogger. By using this site you are agreeing to terms and conditions posted on respective bloggers' website.
The postings/comments on the site may or may not be from reliable sources. Neither iStockAnalyst nor any of its independent providers is liable for any informational errors, incompleteness, or delays, or for any actions taken in reliance on information contained herein. You are solely responsible for the investment decisions made by you and the consequences resulting therefrom. By accessing the iStockAnalyst.com site, you agree not to redistribute the information found therein.
The sector scan is based on 15-30 minutes delayed data. The Pattern scan is based on EOD data.