FRIDAY HARBOR, WA -- (Marketwire) -- 05/18/12 -- Ford and Microsoft joined Strategic News Service as a Future in Review (FiRe) 2012 Silver Partner this week. The sponsorship reflects the companies' shared commitment to creating a better-connected car experience through the Ford SYNC software platform in select Ford and Lincoln vehicles. FiRe, an annual technology conference now in its 10th year, brings together a tight-knit community of global thought leaders to discuss emerging markets, global problems, and technology-based solutions.
"We are delighted to have the top global team in our 'Car Computing' category joining us for FiRe X. We consider Ford to be the hands-down leader in implementing advanced technology in the automotive world, and we are deeply aware of Microsoft's core position in providing a technology platform that enables drivers and passengers to easily and safely interact with the system. I have no doubt that, together, they will provide our group with the most advanced understanding of the future of technology in the automotive sector," said Mark Anderson, FiRe Chair and SNS CEO.
Recognizing the shift in consumer technology, Ford and Microsoft joined forces in 2007 to bring the vision for an affordable, easy to use in-car system to life, giving consumers the ability to combine their digital lifestyle with their life on the road. The Ford SYNC software platform is one of the first in-car technologies in the world that seamlessly blends the latest in consumer electronics with the functionality of a vehicle. Futurists from both companies will be speaking at the FiRe Conference.
Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 166,000 employees and about 70 plants worldwide, the company's automotive brands include Ford and Lincoln. The company provides financial services through Ford Motor Credit Company.