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Nike Golf Debuts New App to Help Golfers Better Themselves to Better Their Game

Tuesday, May 22, 2012 6:00 PM


Nike Golf (NYSE:NKE) today announced the introduction of a new app and website that will provide golfers with an innovative digital tool to improve, track and share their golf game. In keeping with the company’s aim to inspire, innovate for and enable golfers to become better, the new Nike Golf 360 (NG360) app is the beginning of Nike Golf’s move into a new era of potential for golfers.

Nike Golf's NG360 App - My Game (Photo: Business Wire)

Nike Golf's NG360 App - My Game (Photo: Business Wire)

The NG360 App is an easy-to-use tool that will allow golfers to track their rounds to see how they stack up; improve their swing techniques with the help of coaches; and view and implement athletic training workouts that are golf-specific.

“This is about serving the golf athlete. It’s about knowing your game to better your performance,” said Nate Randle, U.S. Marketing Director for Nike Golf. “The NG360 App lets golfers look at their game through a 360-degree lens. This is only the beginning of amazing things to come from Nike Golf as it relates to digital sport and the experience on and off the course.”

Nike Golf abides by the steadfast philosophy that every golfer is an athlete, and no two golfers are the same. With the NG360 App, each individual golfer has the unique opportunity to gain a clearer understanding of their own game, swing and body. As they begin to better understand themselves as golfers, they gain clarity on which areas of their game they need to focus. In other words, to know their game means to better their game – that is what the NG360 App represents.

View the NG360 App video here: http://www.youtube.com/watch?v=4RscoFWh9X0

The key components that make up version one of the app are:

My Game

Golfers can track their game by keeping statistics such as their scoring average, driving accuracy, greens in regulation and average putts per round. “My Game” allows golfers to see how they stack up by monitoring results and beating their personal bests. Within “My Game,” golfers stay motivated by winning “trophies” as a result of improved statistics.

My Swing

Golfers can upload and compare video of their golf swing to their friends and Nike Golf athletes.


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