Nike Golf (NYSE:NKE) today announced the introduction of a new app and
website that will provide golfers with an innovative digital tool to
improve, track and share their golf game. In keeping with the company’s
aim to inspire, innovate for and enable golfers to become better, the
new Nike Golf 360 (NG360) app is the beginning of Nike Golf’s move into
a new era of potential for golfers.
Nike Golf's NG360 App - My Game (Photo: Business Wire)
The NG360 App is an easy-to-use tool that will allow golfers to track
their rounds to see how they stack up; improve their swing techniques
with the help of coaches; and view and implement athletic training
workouts that are golf-specific.
“This is about serving the golf athlete. It’s about knowing your game to
better your performance,” said Nate Randle, U.S. Marketing Director for
Nike Golf. “The NG360 App lets golfers look at their game through a
360-degree lens. This is only the beginning of amazing things to come
from Nike Golf as it relates to digital sport and the experience on and
off the course.”
Nike Golf abides by the steadfast philosophy that every golfer is an
athlete, and no two golfers are the same. With the NG360 App, each
individual golfer has the unique opportunity to gain a clearer
understanding of their own game, swing and body. As they begin to better
understand themselves as golfers, they gain clarity on which areas of
their game they need to focus. In other words, to know their game means
to better their game – that is what the NG360 App represents.
View the NG360 App video here: http://www.youtube.com/watch?v=4RscoFWh9X0
The key components that make up version one of the app are:
My Game
Golfers can track their game by keeping statistics such as their scoring
average, driving accuracy, greens in regulation and average putts per
round. “My Game” allows golfers to see how they stack up by monitoring
results and beating their personal bests. Within “My Game,” golfers stay
motivated by winning “trophies” as a result of improved statistics.
My Swing
Golfers can upload and compare video of their golf swing to their
friends and Nike Golf athletes.