Electroluminescent Lighting Technology Enters $250 Billion Target Textile Markets

NEW YORK, NY -- (Marketwire) -- 05/23/12 -- The following is an investment opinion highlighting Nike (NYSE: NKE), Oryon Technologies (OTCBB: ORYN), Disney (NYSE: DIS), and Under Armour (NYSE: UA). Electroluminescent lighting technology has been seeing a comeback in the Target Textile Markets which includes outerwear, industrial safety, municipal safety, military, athletic apparel, men's, women's and children's clothing, toys, footwear, sports gear and clothing accessories. These markets generate over $250 billion annually and are second only in size to the food industry.

The most notable electroluminescent additions have occurred in Nike's (NYSE: NKE) 2011 MAG sneakers, an almost exact replica of the original movie prop in the 1989 movie, Back to the Future II and Disney's (NYSE: DIS) hit movie "Tron: Legacy" which featured costumes sewn together by Elastolite® technology that produced a futuristic glow. This revolutionary technology was supplied by Oryon Technologies (OTCBB: ORYN), the maker of the patented next-generation electroluminescent lighting technology branded Elastolite®.

Oryon's new technology, Elastolite® emits light by the direct conversion of electrical energy into light through energized phosphors. Essentially Elastolite® acts as a lamp, except these lamps, crafted from polyurethane and a newly formulated ink, are three-dimensional and flexible. Oryon Technologies has successfully eliminated the rigid nature of conventional electroluminescent lighting, creating a 180 degree, flexible electroluminescent lamp. This is achieved through a patented process known and trademarked under Elastolite®.

In an Interreg IIIC backed report on the future of "smart textiles," like electroluminescent lighting, it states, "Intelligent textiles provide ample evidence of the potential and enormous wealth of opportunities still to be realised in the textile industry in the fashion and clothing sector, as well as in the technical textiles sector." For more information on Elastolite® technology and to learn more about Oryon Technologies, visit www.oryontech.com.

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