CARLSBAD, Calif., May 24, 2012 /PRNewswire/ -- Callaway Golf Company's (NYSE: ELY) RAZR Fit™ Driver arrived on the scene this year in thunderous fashion by capturing Golf Digest's 2012 Editor's Choice Award and then powering Phil Mickelson to victory over an elite field at the AT&T Pebble Beach National Pro-Am. Since then, the Company's flagship product for 2012 has been proving to everyday golfers as well as those that compete against the world's best that Callaway's first fully adjustable driver was worth the wait.
Casting aside ballyhooed rhetoric and prodigious distance gain claims, Callaway took RAZR Fit straight to the people and kicked off the Real Results Project, an interactive venture housed at CallawayGolf.com/RealResults. This multimedia platform aggregates real performance data from ordinary golfers and tour professionals, along with genuine reaction videos from the participants. The Real Results Project encourages golfers to discover their potential by testing RAZR Fit against any club on the market at Callaway Demo Day events as well as Dick's Sporting Goods locations across the country that feature data capturing launch monitors.
The Real Results Project is part of Callaway's effort to prove that the RAZR Fit driver is longer and more accurate than any other driver in the market. With an adjustable hosel that allows for open, square and closed face settings—as well as movable weights in the sole that promote neutral or draw ball flight characteristics—the RAZR Fit has found a home in the bags of a number of top professionals, including Mickelson and Ernie Els.
As of May 23rd, more than 750 golfers have taken part in the Real Results Project. They've tested the RAZR Fit driver against more than 100 competitor driver models and collectively gained almost 6,000 yards in distance, representing an average of more than seven yards gained per golfer. Seventy-three percent of the golfers who have taken part in the Real Results Project saw a yardage gain in their average driving distance.
And it's not just amateur players who are experiencing better overall driving statistics with the RAZR Fit. Nearly every Callaway Staff Professional on the PGA Tour has seen significant improvement in his driving proficiency since switching to the RAZR Fit for the 2012 season. Longtime PGA Tour Professional Jim Furyk, who finished 18th in Driving Accuracy on the PGA Tour in 2011, switched to the RAZR Fit for the 2012 season and has risen to No. 3 in that category through the Byron Nelson Championship. Ernie Els has improved his ranking in Total Driving, going from 162nd in 2011 to tied for 33rd in 2012 with the RAZR Fit.