Pampers recognizes and champions the evolutionary shift that the role of
“dad” has undergone over the last 50-plus years – which reveals more and
more dads taking an increasingly larger role in parenting and nurturing
their babies and growing families. In celebration of this shift, Pampers
makes special strides to include and reach dads, making them an even
bigger part of the Pampers brand. Among these efforts is recognizing
dads for all the challenges, journeys and joys they experience and
candidly share in the brand's web-based video series, "Real Pampers
Stories," which has recently earned the brand a 2012 Fatherhood
Award™ honor by the National Fatherhood Initiative (NFI). In celebration
of this honor, Pampers is recognizing dads and all the wonderful things
they do for their babies, with the introduction of new dad-focused gifts
and rewards from its Gifts to Grow catalog that families can earn
by purchasing Pampers branded products.
"Pampers ‘Real Pampers Stories’ video series is deserving of the
Fatherhood Award because it is among the best we have seen in
communicating the genuine joys and importance of responsible
fatherhood," said Roland C. Warren, President, National Fatherhood
Initiative. "Via powerful, positive messages about fatherhood, Pampers
clearly demonstrates through these videos that they are a brand that
recognizes that dads play a crucial role in parenting."
Highlighted parenting journey's in "Real Pampers Stories" include "Welcome
to Parenthood," an authentic look at the pride and excitement that
dads experience every day, as well as, the challenges and fears that go
along with being a parent; "Love Comes Early," a candid
video diary of the challenges, fears and joys of fathering a preemie;
and "A Parent is Born," a first-look at an expectant mom and dad's
anticipation, joy and involvement of preparing for the changes a new
baby brings.