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Pampers Celebrates Fatherhood Award(tm) Recognition with New Gifts to Grow??Rewards - Specially Geared for Dads!

Thursday, May 24, 2012 8:00 AM

Pampers recognizes and champions the evolutionary shift that the role of “dad” has undergone over the last 50-plus years – which reveals more and more dads taking an increasingly larger role in parenting and nurturing their babies and growing families. In celebration of this shift, Pampers makes special strides to include and reach dads, making them an even bigger part of the Pampers brand. Among these efforts is recognizing dads for all the challenges, journeys and joys they experience and candidly share in the brand's web-based video series, "Real Pampers Stories," which has recently earned the brand a 2012 Fatherhood Award™ honor by the National Fatherhood Initiative (NFI). In celebration of this honor, Pampers is recognizing dads and all the wonderful things they do for their babies, with the introduction of new dad-focused gifts and rewards from its Gifts to Grow catalog that families can earn by purchasing Pampers branded products.

"Pampers ‘Real Pampers Stories’ video series is deserving of the Fatherhood Award because it is among the best we have seen in communicating the genuine joys and importance of responsible fatherhood," said Roland C. Warren, President, National Fatherhood Initiative. "Via powerful, positive messages about fatherhood, Pampers clearly demonstrates through these videos that they are a brand that recognizes that dads play a crucial role in parenting."

Highlighted parenting journey's in "Real Pampers Stories" include "Welcome to Parenthood," an authentic look at the pride and excitement that dads experience every day, as well as, the challenges and fears that go along with being a parent; "Love Comes Early," a candid video diary of the challenges, fears and joys of fathering a preemie; and "A Parent is Born," a first-look at an expectant mom and dad's anticipation, joy and involvement of preparing for the changes a new baby brings.


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