SAN BRUNO, CA -- (Marketwire) -- 05/29/12 -- Responsys, Inc. (NASDAQ: MKTG), a leading provider of SaaS multichannel campaign management solutions, today announced that it has been positioned as a "Visionary" in Gartner, Inc.'s May 2012 "Magic Quadrant for CRM Multichannel Campaign Management" (MCCM)(1) report. Published by Adam Sarner, Research Director at Gartner, the Magic Quadrant evaluates vendors in the multichannel campaign management market based on their ability to execute and completeness of vision.
This latest evaluation places Responsys in the "Visionaries" quadrant of the Magic Quadrant, which Gartner describes as companies that "provide a strong vision for the campaign management market, or excel in advanced or emerging areas, such as inbound marketing, social and overall digital marketing." According to Gartner, Visionaries "can set strategic direction or demonstrate specific innovative capabilities in one or more functional areas (such as advanced campaign functionality or e-marketing integration) in campaign management that the market will eventually adopt."
Gartner defines multichannel campaign management (MCCM) as the processes that enable companies to define, orchestrate and communicate offers to customer segments across multichannel environments, such as websites, mobile, social, direct mail, call centers and email. And, according to Sarner in the report, "Digital marketing is transforming MCCM."
"We are very pleased to be recognized by Gartner as a 'Visionary' in their latest Magic Quadrant for campaign management," said Dan Springer, Chief Executive Officer of Responsys. "We believe being named a Visionary in this highly competitive evaluation is a confirmation of our product vision, SaaS model, solid growth strategy, and proven success helping marketers execute highly individualized and automated interactions across the digital channels consumers are embracing today."
According to Gartner, "The CRM market as a whole continued to enjoy a strong rebound in 2011, with total revenue reaching $11.9 billion, a 12.7% growth from 2010.