SAN BRUNO, CA -- (Marketwire) -- 05/29/12 -- Responsys, Inc. (NASDAQ: MKTG), a leading provider of email and cross-channel marketing solutions, today announced the appointments of Michael Della Penna in the newly created role of Senior Vice President of Emerging Channels, and Joan Burke as Vice President of Human Resources. These additions to the executive team will add leadership and deep expertise in emerging channels and human resources to support the company's rapid growth. Both Della Penna and Burke will report to Dan Springer, Chairman and CEO of Responsys.
"We are fortunate to welcome two talented industry professionals to the Responsys executive team to drive strategy and additional growth around our solutions, partnerships and global employee base," said Springer. "Michael is a seasoned marketing executive with a long, proven track record in our industry and strongly qualified for this newly created SVP position. And I'm confident that Joan's extensive experience in recruiting and retaining top talent will ensure that human capital remains one of our top assets worldwide."
Della Penna brings 25 years of marketing experience to Responsys. Before joining the company, Della Penna founded SuiteDialog, which specialized in building social CRM solutions and digital marketing programs that drove interactive conversations, engagement and life-time value. Della Penna also founded Conversa Marketing, another social CRM venture that was acquired by StrongMail Systems in 2010. Before founding his own companies, Della Penna served as Chief Marketing Officer at Epsilon, playing an integral role in the company's strategic marketing, branding, market positioning, lead generation, and communications efforts. Della Penna's other key marketing and leadership roles included: Chief Marketing Officer of Bigfoot Interactive, Vice President of Strategic Development at CNET Networks, and Vice President of Marketing at ZDNet. Della Penna earned his B.B.A. and M.B.A. from Hofstra University.
"Responsys' market leading product suite, talented team and impressive roster of clients make it an industry stand-out with tremendous growth potential," said Della Penna.