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usopen.com Goes Live As USGA Launches Redesigned Website For 2012 U.S. Open

Wednesday, May 30, 2012 2:22 PM


Powered by IBM cloud computing technology, usopen.com brings fans closer to the action during golf's toughest test

FAR HILLS, N.J., May 30, 2012 /PRNewswire/ -- The United States Golf Association (USGA) today launched the redesigned official website of the 112th U.S. Open Championship. Offering exceptional functionality and new features that will entertain, inform and engage fans, usopen.com will present the best online coverage of golf's toughest test, which will be played at The Olympic Club in San Francisco, June 14–17.

The new usopen.com is powered by IBM's cloud computing technology and includes features such as live-streaming video, live scoring, interactive PlayTracker and access to Web and mobile applications, ultimately bringing fans closer to our national championship than ever before – wherever and whenever they want.

"We set out to create a multi-functional, easy-to-use website that will provide the outstanding digital experience that fans of the U.S. Open have come to expect," said Sarah Hirshland, senior managing director, business affairs for the USGA. "With superb photography and video, compelling articles and enhanced interactivity, usopen.com extends beyond the desktop to bring the championship experience to the user."

"We're collaborating with the USGA to connect fans to the U.S. Open, no matter where they are located," said Rick Singer, vice president of Client Executive Marketing for IBM, the official Information Technology partner of the USGA. "Our goal is to help golf fans feel like they're on the course and part of the action in every round – from the first tee shot to the last putt on the 18th hole."

With an emphasis on bringing the U.S. Open experience to users around the world, the site features real-time scoring, live high-definition (HD) video streaming, interactive play tracking and the Virtual U.S. Open, which allows fans to experience each hole at The Olympic Club just like the world's best golfers.

Complete coverage of U.S. Open sectional qualifying, expanded social-media capabilities and enhanced near-time photo viewing are among the upgrades for 2012.

The official 2012 U.S. Open mobile application for Android and iPhone devices will be available for download on June 4. Like usopen.com, the app's tablet-friendly design will provide access to live HD video streaming, news, photos, real-time scoring and Twitter feeds.

2012 usopen.com Features:

  • Sectional Qualifying Coverage: Scoring, photos and stories from the 11 U.S. Open sectional qualifying sites in the United States, all of which will be held on June 4.
  • PicStream Photos: Watch all the action unfold from the 2012 U.S. Open through this near-time photo experience.

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