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Clorox Professional Products Company Unveils Enhanced Product Portfolio at APIC 2012

Wednesday, May 30, 2012 3:48 PM

OAKLAND, Calif., May 30, 2012 /PRNewswire-USNewswire/ -- Clorox Professional Products Company, a division of The Clorox Company (NYSE: CLX), will showcase Clorox Healthcare, its new strengthened comprehensive product offerings and educational initiatives to meet healthcare professionals' diverse needs, at the Association for Professionals in Infection Control and Epidemiology (APIC) 2012 Conference in San Antonio, Texas, June 4-6. Clorox Healthcare offers the most robust portfolio of ready-to-use bleach products that are registered by the U.S. Environmental Protection Agency (EPA) in all 50 states to kill C. difficile spores, as well as hydrogen peroxide cleaner disinfectant wipes with the fastest non-bleach disinfecting times.[1] These comprehensive solutions meet end-users' needs for disinfecting facility-wide.

For years, healthcare professionals have trusted Clorox's EPA-registered products to help them combat healthcare-associated infections (HAIs). Clorox Healthcare is committed to continually improving its offerings to meet the needs of healthcare professionals by:

  • Bringing Clorox® Germicidal Wipes and Dispatch® Hospital Cleaner Disinfectants under the Clorox Healthcare™ portfolio name with innovative new packaging.
  • Adding new EPA-registered kill claims to Clorox Healthcare™ Hydrogen Peroxide Cleaner Disinfectants.
  • Expanding its product portfolio by acquiring Aplicare and HealthLink. 

Redefining Healthcare's Most Trusted Bleach Solutions
To serve the healthcare community's product needs, Clorox will be transitioning its Clorox® Germicidal Wipes and Dispatch® Hospital Cleaner Disinfectants under one Clorox Healthcare™ portfolio umbrella.  The products will feature the same formulas, claims, UPC and EPA-registration numbers that are trusted and widely used by professionals. The label transformations reflect Clorox's commitment to serving the healthcare industry with solutions specifically designed and labeled for their needs.

"Clorox Healthcare offers the most robust portfolio of EPA-registered, ready-to-use bleach products to kill C. difficile spores," said Kim LaFreniere, Ph.D., associate research fellow, Clorox Professional Products Company. "Our growing portfolio of product offerings equips healthcare professionals with the right tools for their jobs – whether it is helping prevent the spread of infections or helping stop an HAI outbreak."

Beginning in September 2012, Clorox® Germicidal Wipes will become Clorox Healthcare™ Bleach Germicidal Wipes. The 70-count wipes will transition to a slimmer canister offering easier setup, improved dispensing and an overall better end-user experience. In January 2013, Dispatch® Hospital Cleaner Disinfectants – sprays, pull-top and refill bottles – will become Clorox Healthcare™ Bleach Germicidal Cleaner.


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