SARASOTA, Fla., June 7, 2012 /PRNewswire/ -- Jon Di Gesu, marketing communications, public relations and advertising expert, will serve as Head of Marketing Communications, Advertising and Public Relations for Sarasota-based Sunovia Energy Technologies (OTC Bulletin Board: SUNV). Di Gesu will direct the company's branding and positioning efforts as well as develop marketing, promotional and public relations tools to support the company's growing global sales force and customer base.
Di Gesu brings over 30 years of communications experience plus a strong grounding in both the business-to-business and consumer marketplace. "Jon Di Gesu combines branding expertise with extensive background in the lighting and electronics industries which will help Sunovia better communicate to our diverse and growing customer and shareholder constituencies," said Mel Interiano, CEO, Sunovia Energy Technologies.
Di Gesu spent 17 years with OSRAM SYLVANIA, in Danvers, MA, first as Director of Marketing Communications, General Lighting Division, responsible for the division's advertising, public relations, marketing communications, promotions, packaging and training and education initiatives for the division's industrial and consumer markets. Di Gesu helped re-brand the company and its products following the acquisition of GTE Sylvania by Munich, Germany-based lighting leader, OSRAM. He ended his career at OSRAM SYLVANIA in 2008, as Director of Brand Strategy, responsible for the branding and positioning of the SYLVANIA brand in North America across all divisions.
Prior to joining OSRAM SYLVANIA, Di Gesu served as public relations supervisor for the U.S. factory automation, solar and lighting divisions of the Munich, Germany-based global electronics leader, Siemens. He worked as Public Relations Manager for Unilever's National Starch and Chemical Division in Bridgewater, NJ and served as Public Information Officer for the Chlorine Institute, a 130 member chemical trade association based in New York City. He began his communications career writing sales promotion pieces for Newark, NJ-based Prudential Insurance Company. Since 2008, Di Gesu has been a consultant in the marketing communications, advertising, public relations and sports marketing fields.
"Sunovia's award-winning LED roadway, street lighting, parking and garage lighting and way-finding product portfolio is distinguished by its patented EvoLucia Aimed Optics™ platform making them among the best on the market." said Di Gesu, "The company's best-in-class technology and its team of lighting and electronics experts are real differentiators in the LED marketplace. I am really looking forward to helping the company grow."
Di Gesu holds a B.A. in English from Fairfield University, Fairfield, CT and a certificate from The Consortium of Executive Education, Babson College, Wellesley, MA.
About Sunovia Energy Technologies, Inc.
Sunovia Energy Technologies is an industry pioneer in the design, engineering, manufacture and marketing of high performance LED lighting systems to the global lighting markets. Sunovia received the United States Department of Energy's highest award for lighting within the LED category, and has installed thousands of its fixtures at military bases, universities, municipalities, and large commercial entities. Sunovia's LED lighting products are sold under the brand, EvoLucia Lighting (www.evolucialighting.com).
All EvoLucia products offer highly energy efficient, durable, commercial-grade LED lighting for both indoor and outdoor applications. The company's award winning cobra head and shoe box fixtures employ EvoLucia's proprietary Aimed Optics™ technology, which increases light levels and visibility by strategically directing light to the target area. EvoLucia fixtures require 50%-80% less energy than traditional lighting, and last for approximately 12 years without maintenance.
More information about Sunovia Energy and its EvoLucia LED lighting subsidiary is available in the company's Securities and Exchange filings, which can be found at www.sec.gov or at www.sunoviaenergy.com.
Forward-Looking Statements
Some of the statements made by Sunovia in this press release are forward-looking in nature. Actual results may differ materially from those projected in forward-looking statements. Sunovia believes that its primary risk factors include, but are not limited to: development and maintenance of strategic acquisitions; domestic and international acceptance of our product lines; defending our intellectual property and proprietary rights; development of new products and services that meet customer demands and generate acceptable margins; successfully completing commercial testing of new technologies and systems to support new products and services; and attracting and retaining qualified management and other personnel. Additional information concerning these and other important factors can be found within Sunovia's filings with the Securities and Exchange Commission. Statements in this press release should be evaluated in light of these important factors.
SOURCE Sunovia Energy Technologies