LongTail Video (www.longtailvideo.com),
the leading provider of affordable, self-serve video solutions for web
publishers, today announced that its popular JW Player will be the first
third-party video player to support Google’s Interactive Media Ads (IMA)
3 Flash SDK.
With this release, the millions of publishers using the JW Player can
easily access the latest features associated with Google’s video
monetization products, including its DoubleClick For Publishers Video
offering, AdSense for Video and DoubleClick’s Ad Exchange, through a
single SDK. In addition, JW Player publishers will also be able to
utilize Google’s TrueView video ads, a new ad format that gives video
viewers the flexibility to watch only those ads in which they are
interested.
"We are excited to partner with LongTail Video on their integration of
the IMA3 Flash SDK,” said Rany Ng, Group Product Manager for Google
video monetization. “The combination of LongTail's JW Player and Bits on
the Run offerings with the IMA3 will enable publishers to access new
features such as ad rules and competitive exclusions for DFP Video, new
monetization options through AdSense for video and DoubleClick Ad
Exchange, and engaging new formats like TrueView video ads. We look
forward to our continued collaboration with LongTail Video to provide
both small and large publishers the solutions they need to grow their
video business."
“We are very happy to announce this partnership with Google as it gives
our 1.5 million publishers greater capabilities for driving online video
ad monetization,” said Dave Otten, CEO of LongTail Video. “Video
advertising is becoming an increasingly important revenue stream for
publishers, and our support of the IMA3 Flash SDK within the JW Player
further builds on our mission of simplifying video publishing and
monetization for everyone.”
About LongTail Video
LongTail Video has been a pioneer in the online video market. The
company’s flagship product, the JW
Player, is active on more than 1.5 million sites and streams
billions of videos each month across all devices. The JW Player is used
by a diverse
group of publishers, ranging from Fortune 500 companies to
individual bloggers. LongTail Video’s other services include AdSolution,
a stand-alone, self-serve video ad network, and Bits on the Run, an
online video platform, which together serve over 10,000 customers.
LongTail Video is headquartered in New York City with an office in the
Netherlands. For more information, please visit: www.longtailvideo.com.
DoubleClick platform partners have developed solutions and services
compatible with the new DFP via various integration points such as the
DFP API, Data Transfer, and various SDK's. They are currently supporting
live publishers on the new DFP and ready to support new and upgraded
publishers on the platform.
Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50310990〈en
