On a hot streak of awards for its innovative Simpli ™ OatShake beverage,
Simpli™ OatShake Coffee (www.livesimpli.com)
received the sofi™ Silver award for Outstanding Cold Beverage from
the National Association for the Specialty Food Trade, Inc. (NASFT).
This marks the third award received by Simpli OatShake within the last
six months, an unprecedented event for a newcomer to the highly
competitive beverage market.
Food Network Star Malcolm Mitchell and Helena Lumme, Simpli co-founder, at sofi awards ceremony. (Photo: Business Wire)
“With the sofi award, we’ve completed a nearly impossible hat trick of
winning 3 out of 3 awards back-to-back. All three recognitions tell us
that the food and beverage industry judges have clearly noticed our new
product line that is shaking up the nondairy market,” said Helena Lumme
and Mika Manninen, Simpli co-founders. “The distinction of OatShake
Coffee as a great tasting, healthier coffee break, as well as the entire
all natural, vegan OatShake line, completely sets it apart from anything
else on the market today.”
Simpli OatShake was previously awarded BevNET’s Best New Smoothie
drink and the National Restaurant Association’s Product Innovation
Award, both based on recognition by panels of esteemed industry
insiders. With rapid growth in a little over a year, Simpli OatShakes
are sold nationally in 38 states in 1200 stores and expect to be in
approximately 2000 stores by year’s end.
A unique coffee experience, OatShake Coffee is the perfect delicious,
good-for-you alternative to sugar-filled, spike-and-crash coffee drinks,
and dairy or soy lattes. All natural, all vegan and 100% free of
genetically-modified organisms (GMOs), OatShake Coffee contains nothing
artificial and with only 25 mg of caffeine from real Arabica coffee
gives a jittery-free energy boost.
About Simpli
The idea for Simpli OatShakes started in 2008, when U.S. émigrés and
Simpli co-founders Helena Lumme and Mika Manninen were visiting their
native Finland and tasted their first oat-based smoothie and decided
soon after to bring it to the U.S. Simpli OatShakes are the first of
many wholesome foods being introduced by Simpli. For more information,
visit www.livesimpli.com.
You can also follow Simpli OatShakes on Twitter (@LiveSimpli) and
Facebook (www.facebook.com/pages/Simpli).
Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50319418〈en
