Today NIKE, Inc. (NYSE:NKE) announced the launch of the Nike+ Running
App for Android, providing more runners with access to the world’s
largest running club.
The Nike+ Running App for Android connects seamlessly to nikeplus.com,
which has been reengineered to be smarter, more social and more
motivational. The app allows runners to track, share and compare their
runs from anywhere, anytime. It features a smooth, intuitive user
interface – tailored and optimized for Android – that hosts a number of
features to enhance the running experience. The in-run navigation is
seamless and simple, allowing runners to easily check key run stats, see
their in-progress GPS maps, change songs or get audio feedback without
missing a stride.
“The expansion of Nike+ onto multiple mobile platforms will allow us to
serve more runners than ever before. This opportunity will give even
more athletes the chance to experience Nike+, which makes this an
incredibly exciting time for the running community,” said Stefan
Olander, Vice President, Digital
Sport.
The key focus in the app’s design is motivating runners. A “Next Moves”
feature on the home screen allows runners to easily flip through
suggested challenges: for example, to run their fastest 5k or go their
farthest distance. A dynamic goal progress bar helps runners stay
motivated and tracking on goals they’ve set up through their nikeplus.com
profile.
The app makes sharing to Facebook or Twitter fun with run summary
features. Runners can choose from a wide variety of terrains and
emotions, as well as tag which shoe they ran in to track shoe total
mileage. And for runners recording climate conditions, the app
automatically knows the weather based on GPS location.
The Nike+ Running App for Android is available for free on Google Play.
Initially launched for Running in 2006, the Nike+ community has grown to
include approximately 7 million runners. Since its inception, Nike+ has
expanded into a multi-sport ecosystem that includes Nike+
Basketball, Nike+ Training and the recently launched Nike+
Kinect Training. Athletes of every level can find a variety of
products including a new range of colors in the Nike+
SportWatch GPS Powered by TomTom, and the Nike+ FuelBand, Nike+
Sportband, Nike+ Running Apps and iPod nano with Nike+. Multi-sport
users can visit the single-destination nikeplus.com to access all their
data – including lifetime NikeFuel points accumulated from all Nike+
devices – creating a globally connected community of sport.
For more information: http://www.nikeinc.com/news/nikeplus-experience
About NIKE, Inc.
NIKE, Inc., based near Beaverton, Oregon, is the world's leading
designer, marketer and distributor of authentic athletic footwear,
apparel, equipment and accessories for a wide variety of sports and
fitness activities. Wholly-owned NIKE subsidiaries include Cole Haan,
which designs, markets and distributes luxury shoes, handbags,
accessories and coats; Converse Inc., which designs, markets and
distributes athletic footwear, apparel and accessories; Hurley
International LLC, which designs, markets and distributes action sports
and youth lifestyle footwear, apparel and accessories; and Umbro
International Limited, which designs, distributes and licenses athletic
and casual footwear, apparel and equipment, primarily for global
football (soccer). Learn more at www.nikeinc.com
or follow @Nike.
For more information, including multi-media materials, please visit: www.NikeInc.com.
