Inc. (NYSE: DWRE), a leader in on-demand ecommerce, today announced
Drugs, a popular chain of Canadian retail stores serving more than
45 million customers each year, has selected Demandware to power its
digital commerce strategy, starting with the relaunch of its Canadian
ecommerce site. London Drugs will leverage Demandware’s multichannel
commerce solution to integrate its web, mobile and in-store channels and
extend the superior in-store shopping experience London Drugs is best
known for across all digital channels.
Founded in 1945, London Drugs has stores in more than 35 major markets
throughout British Columbia, Alberta, Saskatchewan, and Manitoba. In
addition to pharmaceuticals, London Drugs sells electronics, computers,
cameras, housewares, apparel, cosmetics and a limited selection of
grocery items. The company is completely committed to customer
satisfaction and providing customers with a superior shopping experience.
“London Drugs is dedicated to providing a superior shopping experience
to customers every time they shop with us, whether it’s in one of our 75
physical stores or online,” said Clint Mahlman, London Drugs chief
operating officer and senior vice president. “We look forward to
welcoming our customers to the new Demandware-powered London Drugs
revitalized online store, where they will experience improved navigation
and functionality, and the ability to easily find and purchase an
exciting array of products across multiple digital channels.”
London Drugs is focused on growth and innovation and strives to become a
“go-to” website for Canadian customers. To achieve its goals, the
retailer required a new platform that would enable customers to easily
search and purchase goods across multiple digital touch points,
including web, mobile phones and tablets, while also driving traffic to
its physical locations throughout Western Canada.
London Drugs is replacing its legacy software platform with cloud-based
Demandware Commerce because it provides the following benefits and
A central commerce platform for developing and managing multiple
branded sites across channels, including web, mobile and social
The ability to deliver an exceptional online user experience and
customer service that is on par with its superior in-store experience
Powerful commerce applications that empower all users, including
merchandisers, marketers, developers, designers, and operations,
customer service and fulfillment teams
New features made available continually through automatic global
A scalable and secure commerce cloud infrastructure with
state-of-the-art data centers, PCI compliance and industry-leading
performance and uptime, readily available for London Drugs to plug into
“The London Drugs brand is synonymous with the impeccable customer
service they provide throughout its stores. With Demandware, it can now
extend that same outstanding brand experience to its customers across
all digital commerce channels no matter where and when they shop. We’re
delighted to have been chosen by London Drugs and look forward to
working with them on their multichannel initiatives,” said Jamus
Driscoll, senior VP of marketing for Demandware.
About London Drugs
Founded in 1945, B.C.-based London Drugs has 75 stores in more than 35
major markets throughout British Columbia, Alberta, Saskatchewan and
Manitoba including its online store www.londondrugs.com.
London Drugs offers consumers a range of products from digital cameras
and cosmetics to computers and televisions. Renowned for its creative
approach to retailing, the company employs more than 7,500 people with
pharmacy and health care services being the heart of its business.
Committed to innovation and superior customer service, London Drugs has
established itself as a reputable and caring company and continues to
position itself for future growth and development.
Demandware (NYSE: DWRE) is a leading provider of software-as-a-service
(SaaS) ecommerce solutions that enable companies to easily design,
implement and manage their own customized ecommerce sites, including
websites, mobile applications and other digital storefronts. Customers
use our highly scalable and integrated Demandware Commerce platform to
more easily launch and manage multiple ecommerce sites, initiate
marketing campaigns more quickly, and improve ecommerce traffic. For
more information about Demandware, visit www.demandware.com,
call 888-553-9216 or email firstname.lastname@example.org.
Demandware is a registered trademark of Demandware, Inc.