To celebrate the release of the new film “KATY PERRY: PART OF ME” Macy’s
(NYSE:M) and Paramount Pictures have partnered to bring fans nationwide
the opportunity to score free tickets to the must-see film event of the
summer! On Saturday, June 30, at more than 650 Macy’s locations
nationwide, with any purchase of $50 or more in the Macy’s MSTYLELAB
departments customers will receive one ticket to the film.
“We are very excited to partner with Paramount Pictures to bring our
customers this amazing opportunity to experience ‘KATY PERRY: PART OF
ME’ this summer,” said Amy Kule, group vice president, National Events
and Partnership Marketing for Macy’s. “Our stores are not only
destinations for the best fashions, they are also a hub for incredible
entertainment experiences, where the public can discover and celebrate
the very best of pop culture. This partnership is emblematic of this
special role we play in the lives of our customers, along with the best
partners in the business.”
As part of this special partnership, Katy Perry will kick-off the film’s
launch with special performances on the national broadcast of Macy’s 4th
of July Fireworks Spectacular on NBC, Wednesday, July 4 at 9 p.m.
ET/PT, 8 p.m. PT/MT.
“Macy’s annual 4th of July celebration, both in stores and on
television, is the perfect opportunity for us to reach a huge audience
the night before Katy’s new film opens,” commented LeeAnne Stables,
Executive Vice President of Worldwide Marketing Partnerships for
Paramount Pictures. “Fans will love her performance on the Macy’s show,
and the very next day have an opportunity to get to know Katy even
better by seeing this incredibly inspiring movie.”
The 3D movie music event of the summer, “KATY PERRY: PART OF ME” is a
backstage pass, front row seat and intimate look at the fun, glamorous,
heartbreaking, inspiring, crazy, magical, passionate, and honest
mad diary of Katy.
On Saturday, June 30 only, customers who purchase $50 or more at the
Macy’s MSTYLELAB young women and men’s departments can receive one
ticket worth up to $13.00 to the film. Ticket supplies are limited and
will be distributed with the qualifying purchase on a first-come,
first-served basis, while supplies last. Ticket vouchers offer one
admission only and expire on July 13, 2012 at 11:59 p.m. ET, or when
“Katy Perry: Part of Me” 3D is no longer in theaters, whichever comes
first. Certificate is valid at any showing, including those designated
as “no coupons, no passes” in local theater listing guides. For theater
locations, please visit www.hollywoodmoviemoney.com.
Katy Perry is a global superstar whose albums have generated a string of
#1 hit singles and multi-platinum sales during the past four years. The
special edition Teenage Dream: The Complete Confection, available now,
features 3 new songs including “Part of Me,” her 7th Hot 100 #1, and
“Wide Awake,” written for the new 3D film.
Macy’s, the largest retail brand of Macy’s,
Inc., delivers fashion and affordable luxury to customers at more than
800 locations in 45 states, the District of Columbia, Puerto Rico and
Guam. Macy’s stores and macys.com offer distinctive assortments
including the most desired family of exclusive and fashion brands for
him, her and home. Macy’s is known for such epic events as Macy’s 4th of
July Fireworks® and the Macy’s Thanksgiving Day Parade®,
as well as spectacular fashion shows, culinary events, flower shows and
celebrity appearances. Building on a 150-year tradition, Macy’s helps
strengthen communities by supporting local and national charities that
make a difference in the lives of our customers.
For Macy’s media materials, images and contacts, please visit our online
pressroom at www.macys.com/pressroom.
About the Film
A 3D motion picture event movie, KATY PERRY:
PART OF ME is a backstage pass, front row seat and intimate look at the
fun, glamorous, heartbreaking, inspiring, crazy, magical, passionate,
and honest mad diary of Katy. Directed by the Magical Elves team of Dan
Cutforth and Jane Lipsitz (JUSTIN BIEBER: NEVER SAY NEVER), KATY PERRY:
PART OF ME is produced by Academy Award®-winner Brian Grazer (8 MILE, A
BEAUTIFUL MIND) of Imagine Entertainment and Katy, along with Martin
Kirkup, Bradford Cobb, and Steven Jensen of Direct Management. The
film's executive producers include Craig Brewer (FOOTLOOSE, HUSTLE &
FLOW), Randy Phillips of AEG, Michael Rosenberg and Erica Huggins of
Imagine Entertainment, and Edward Lovelace and James Hall of Pulse
Films. Lukasz "Dr. Luke" Gottwald and Max Martin, who co-wrote the title
song with Perry, will serve as co-producers, along with Nanette
Bernstein (AMERICAN TEEN), Thomas Benski and Dan Bowen of Pulse Films,
Anna Culp of Imagine Entertainment, and Archie Gips of Magical Elves.
EMI artist, Katy is represented by Direct Management Group, Inc.
For more information, go to KatyPerryPartOfMe.com
or follow Katy Perry on Twitter at www.Twitter.com/KatyPerry.
About Paramount Pictures Corporation
Corporation (PPC), a global producer and distributor of filmed
entertainment, is a unit of Viacom (NASDAQ: VIA, VIAB), a leading
content company with prominent and respected film, television and
digital entertainment brands. Paramount controls a collection of some of
the most powerful brands in filmed entertainment, including Paramount
Pictures, Paramount Animation, Paramount Vantage, Paramount Classics,
Insurge Pictures, MTV Films, and Nickelodeon Movies. PPC operations also
include Paramount Famous Productions, Paramount Home Media Distribution,
Paramount Pictures International, Paramount Licensing Inc., and
Paramount Studio Group.
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