Kohl’s announces nationwide model search for new contemporary
juniors brand
Kohl’s
Department Stores (NYSE: KSS) and Vera Wang Group today announced
the launch of Princess Vera Wang, a juniors contemporary, premium
lifestyle collection now available exclusively at Kohl’s stores
nationwide and Kohls.com.
Designed by fashion industry icon Vera Wang, Princess Vera Wang is the
designer’s first ever juniors collection and features stylish apparel,
jewelry, handbags and shoes that range in price from $16 to $98. The
inaugural back-to-school assortment includes a variety of playful yet
sophisticated options such as dresses, graphic print tees, printed
denim, statement jewelry, brightly hued handbags and chic footwear.
The collection captures Vera Wang’s signature design aesthetic including
relaxed silhouettes, rich textures, contemporary detailing and whimsical
prints and patterns. As her first juniors collection, Vera Wang draws
inspiration from her two daughters and their distinct personal styles.
The collection caters to a range of fashion tastes, from preppy to boho
chic.
“It was important to me that the Princess Vera Wang collection be
versatile and speak to a new generation of young women, giving them the
freedom to express their unique sense of personal style,” said Vera
Wang. “Each piece of this new collection at Kohl’s features exquisite
design – including unexpected details and artful elements of whimsy –
giving Princess Vera Wang its signature style that any young shopper
will want to wear.”
To celebrate the launch of Princess Vera Wang, Kohl’s will partner with Teen
Vogue to host a nationwide model search. The winner will appear in
the Princess Vera Wang 2013 ad campaign. Beginning in August, eligible
participants will have the opportunity to enter by attending casting
calls in New York, Los Angeles and Chicago or by uploading a photograph
and entry form online. Finalists will travel to New York City where they
will meet with an elite panel of judges and participate in a Teen
Vogue photo shoot. More information about the model search contest
and rules for entry can be found at www.princessmodelsearch.com.
Kohl’s first partnered with Vera Wang in 2007 for the successful launch
of Simply Vera Vera Wang, a premium lifestyle collection, which expanded
into cosmetics and bridal jewelry in spring 2012.
For more information and to preview the Princess Vera Wang collection,
visit http://www.kohls.com/kohlsStore/ourbrands/princessverawang.jsp.
About Kohl's Department Stores
Based in Menomonee Falls, Wis., Kohl's (NYSE: KSS) is a family-focused,
value-oriented specialty department store offering moderately priced,
exclusive and national brand apparel, shoes, accessories, beauty and
home products in an exciting shopping environment. With a commitment to
environmental leadership, Kohl's operates 1,134 stores in 49 states. In
support of the communities it serves, Kohl's has raised more than $208
million for children's initiatives nationwide through its Kohl's Cares®
cause merchandise program, which operates under Kohl's Cares, LLC, a
wholly-owned subsidiary of Kohl's Department Stores, Inc. For a list of
store locations and information, or for the added convenience of
shopping online, visit www.Kohls.com,
or join the discussion on Facebook http://www.facebook.com/kohls
or Twitter http://twitter.com/Kohls.
About Vera Wang Group
Vera Wang Group designs, markets and distributes collections of women's
ready-to-wear, cocktail attire and bridal. Vera Wang Licensing LLC, the
licensing division of the company, has selectively granted licenses for
the manufacture and distribution of fragrance and beauty-related
products (Coty Prestige, Inc.), eyewear (The Kenmark Group), china,
crystal, silver and gifts (WWRD), fine papers (William Arthur), bedding
(Revman International), Lavender footwear (Brown Shoe Company), flowers
(FTD) and Barbie (Mattel, Inc.). In addition, Vera Wang on Weddings was
published by HarperCollins Publishers in 2001. In 2007, the company
partnered with Kohl's to introduce Simply Vera Vera Wang, a lifestyle
collection. In Spring 2011, Vera Wang launched her highly anticipated
inaugural collection for David's Bridal, WHITE by Vera Wang, which
brings the acclaimed Vera Wang aesthetic to a new set of brides. In Fall
2011, Vera Wang partnered with Zale Corporation to introduce Vera Wang
LOVE, an exclusive collection of diamond engagement rings, wedding bands
and solitaire jewelry. Set to launch in the first quarter of 2012, Vera
Wang introduced an exclusive collection of rental tuxedos for Men's
Wearhouse, BLACK by Vera Wang. Vera Wang further extended her digital
footprint by launching the Vera Wang on Weddings app for the iPad,
iPhone and iPod Touch in February 2012.
For more information on Vera Wang, please visit the company’s website at www.verawang.com.
