Franklin
Covey Co. (NYSE: FC) and FC
Brasil Consultoria e Representações Ltda
(“Franklin Covey Brazil”), announced today that they have partnered with Abril
Education, granting the Brazilian publishing and
education giant exclusive licensing rights to The
Leader in Me®, Franklin Covey’s
education process for teaching leadership principles to students within
elementary schools. Franklin Covey Brazil will assist and support Abril
Education in delivering The Leader in Me process to both public
and private schools throughout Brazil. (www.TheLeaderinMe.org)
Bob Whitman, CEO, Franklin Covey Co., said, “We believe
that this partnership with Abril Education and Franklin Covey Brazil
will contribute to the continued exponential growth that Franklin
Covey’s Education Practice has been experiencing worldwide and we are so
honored to be working with them. The education market in Brazil
has approximately the same number of schools and children as in the
United States and Canada, which provides our Education Practice with a
tremendous opportunity. With the strength of The Leader in Me
process and Abril’s significant reach in the education market in Brazil,
we are excited about the impact we can have in Brazil’s education
system.”
Roberto Civita, chairman and editor-in-chief, Abril Group, said,
“Abril has been involved in education for over forty years and we are
proud to have it in our DNA. I am delighted to be partnering with
Franklin Covey and adding their extraordinary The Leader in Me
process to the list of things that we offer to Brazilian schools and
students. It will certainly make a very positive difference.”
The Leader in Me process is being used by more than 800
elementary schools in 20 countries throughout the world. It integrates
the principles of personal leadership and effectiveness in everyday,
age-appropriate language into the core subjects and curriculum of a
school. The process is a holistic school-wide experience for school
staff, students and parents and creates a common language and culture
within the school built on proven principle-based leadership skills.
Included as a foundational piece is content from The
7 Habits of Highly Effective People and The
Leader in Me: How Schools and Parents Around the World are
Inspiring Greatness, One Child at a Time, both
authored by Stephen R. Covey. The Leader in Me process continues
to receive noteworthy praise from administrators, staff, parents, and
students and is producing extraordinary results and having a significant
impact on the lives of children of all ages, socio-economic levels,
learning capacities, and cultural backgrounds.
Sean Covey, education practice leader, Franklin Covey Co., said,
“We are thrilled to partner with Abril Education and our in-country
partner, Franklin Covey Brazil, to localize and deliver this powerful
process to educators and millions of students throughout Brazil. They
are the most qualified partners to work closely with us to deliver the
high-quality standards needed to appropriately facilitate The Leader
in Me process in Brazil. Abril’s market reach in the education
market is unprecedented in Brazil and Franklin Covey Brazil is our
longtime partner and is well-versed in not only our content, but our
delivery methods.”
Abril Education is an arm of the Abril
Group, one of the largest and most influential
communication groups in Latin America, providing information, culture,
entertainment, and the advancement of quality education in Brazil. Abril
Education is one of Brazil’s leading companies in schoolbooks,
sophisticated teaching system sectors, and test preparation classes,
reaching over 538,000 students in more than 1,700 schools with their
learning systems, selling nearly 50 million books a year, with nearly
76% of all students in country using at least one schoolbook published
by Abril.
Manoel L. Amorim, president and CEO of Abril Education, said, “We
are so very delighted to have Franklin Covey as our partner. We
continue to be committed to our legacy of delivering many quality
education solutions. Franklin Covey’s The 7 Habits of Highly
Effective People and The Leader in Me process, with their
principle-centered approach and emphasis on 21st
century life skills, are much-needed additions to our current cadre of
offerings. We are confident this will have a significant
impact, not only on education but on the entire country of Brazil, as a
whole.”
Paulo Kretly, president, Franklin Covey Brazil, said, “We have
been looking for the right partner and strategy to take The Leader in
Me to the students of Brazil. With the execution of
this agreement, we feel that we have the right formula and partners to
make a positive impact on the education system and country of Brazil.”
For more information on Franklin Covey Education Practice
solutions for elementary, secondary, and higher education institutions,
visit www.TheLeaderInMe.org
or www.franklincovey.com.
About Franklin Covey
Franklin
Covey Co. (NYSE: FC) is a global company specializing
in performance improvement. We help organizations achieve
results that require a change in human behavior. Our expertise is in
seven areas: leadership, execution, productivity, trust, sales
performance, customer loyalty, and education. Franklin Covey clients
have included 90 percent of the Fortune 100, more than 75 percent of the
Fortune 500, thousands of small- and mid-sized businesses, as well as
numerous government entities and educational institutions. Franklin
Covey has more than 40 direct and licensee offices providing
professional services in over 140 countries. For more information, visit www.franklincovey.com.
About Abril Education
Founded in 2007 as Abril Group's arm, in early 2010 the company
started to work separately from Abril S.A. after a corporate
reorganization. Abril Education comprises the publishing houses Ática
and Scipione; the learning systems Anglo, Ser and Maxi; the pH Course
and School (Group pH); the ETB Group (Escolas Técnicas do Brasil); Siga,
preparatory courses for examinations; and Livemocha, language
teaching. Bought in 1999, the publishing houses Ática and Scipione are
leaders in the Brazilian schoolbook market, with close to 1,000 authors
and over 50 million books sold in 2010. The learning system, Ser,
created in 2007, and Anglo, bought in 2010, have 443,000 students in
over a thousand Brazilian schools. The learning system, Maxi, bought in
2011, is used in schools from 21 Brazilian states. Born in 2001, Siga is
the absolute reference in preparatory courses for examinations. The pH
Course and School, one of the most traditional in Rio de Janeiro, has
over 7,000 students in its branches in Rio and in Niterói. The ETB
Group, focused on high-quality technical education, has around 2,400
students in its units in the state of São Paulo. Livemocha is the
largest online community of English language teaching in the world and
has 2.2 million users in Brazil.
