Office Depot, Inc. (NYSE: ODP), a leading global provider of school
supplies, today revealed a new back-to-school advertising campaign
featuring multi-faceted actor, comedian and host of America’s Got
Talent, Nick Cannon. The campaign showcases Office Depot’s technology
and fashion assortment to help students “Be Ncredible” this school year.
The new ads are an extension of Office Depot’s current “Depot Time”
campaign, which launched earlier this year, and positions the Company as
a dedicated partner that parents, teachers and students can depend on
for all of their back-to-school needs - including top technology and
The two 30-second “Depot Time” broadcast spots, created by Zimmerman
Advertising, feature Nick Cannon interacting with Rachel, who represents
a helpful and friendly Office Depot associate. Rachel walks Nick through
the many ways in which Office Depot can help him save time and money.
The television spots begin to air nationally tonight during the
broadcast of NBC’s America’s Got Talent at 8:00pm.
Office Depot and Nick Cannon first partnered this summer with the launch
of his line of “NCredible by Nick Cannon” Monster headphones, which are
currently available at Office Depot stores and online at www.officedepot.com.
Additionally, Office Depot was the official sponsor of Nick Cannon and
Ncredible Entertainment’s 5th Annual Take Action Leadership
Campaign, an event supporting the Los Angeles Unified School District
initiative to utilize after-school and in-school activities and
programming as vehicles to reduce violence, increase attendance, improve
grades and prepare students for college and the job markets.
“It’s been great joining forces with Office Depot in order to help kids
be incredible in and out of the classroom,” Nick Cannon said. “I’m proud
that Office Depot and I can offer students great products for back to
school that are affordable but will still make students stand out when
walking the hallways.”
“Nick is an overwhelming favorite of all of our back-to-school shoppers,
and is particularly in-tune with the pulse of young America,” said Bob
Moore, Executive Vice President and Chief Marketing Officer for Office
Depot. “We share his commitment to deliver great style and value for
To view the broadcast ads, please click the below links.
About Office Depot
Office Depot provides office supplies and services through 1,678
stores, a dedicated sales force, top-rated catalogs, and global
e-commerce operations. Office Depot has annual sales of approximately
$11.5 billion, employs about 39,000 associates, and serves customers in
60 countries around the world.
Office Depot’s common stock is listed on the New York Stock Exchange
under the symbol ODP. Additional press information can be found at: http://mediarelations.officedepot.com