Fifth Third Bank (Nasdaq: FITB) was named the second most trusted bank
by the Ponemon Institute in its 2011 Privacy Trust study for Retail
Banking.
This is the second time in the past three years that Fifth Third ranked
among the top five most trusted banks in the Ponemon Institute’s study.
“Protection of our customers’ data and assets is paramount to Fifth
Third’s commitment to delivering secure products and services,” said
Lance Murray, vice president and director of Security and Risk Services
for Fifth Third Bank. “The results of the Ponemon study are recognition
of that commitment to our customers and a reflection of the trust that
we have earned with them.”
This is the ninth year Ponemon has measured consumer perceptions of
trustworthiness for retail banking institutions. The study examines how
issues related to consumer privacy and data security, and the ways in
which retail banks address those issues, translate to consumer opinion.
“Customer trust and loyalty in retail banks is dependent upon the
perception that the institution is taking every measure to protect their
personal information,” said Dr. Larry Ponemon, chairman and founder,
Ponemon Institute. “Clearly Fifth Third Bank is making an impact with
its customers in this regard.”
The 2011 Privacy and Trust Study for Retail Banking was conducted from
December 2011 to January 2012 and derived from a final sample of 5,571
respondents.
Fifth Third Bancorp is a diversified financial services company
headquartered in Cincinnati, Ohio. The Company has $118 billion in
assets and operates 15 affiliates with 1,322 full-service Banking
Centers, including 105 Bank Mart® locations open seven days a week
inside select grocery stores and 2,408 ATMs in Ohio, Kentucky, Indiana,
Michigan, Illinois, Florida, Tennessee, West Virginia, Pennsylvania,
Missouri, Georgia and North Carolina. Fifth Third operates four main
businesses: Commercial Banking, Branch Banking, Consumer Lending, and
Investment Advisors. Fifth Third also has a 39% interest in Vantiv
Holding, LLC, formerly Fifth Third Processing Solutions, LLC. Fifth
Third is among the largest money managers in the Midwest and, as of June
30, 2012, had $291 billion in assets under care, of which it managed $25
billion for individuals, corporations and not-for-profit organizations. Investor
information and press
releases can be viewed at www.53.com.
Fifth Third's common stock is traded on the NASDAQ® National Global
Select Market under the symbol "FITB." Fifth Third Bank. Member FDIC.
