American Express today launched the newest installment of its “Social
Media Show + Tell” series, adding tutorial videos explaining how
small businesses can leverage Twitter to extend their brand influence.
Powered by American Express, the enhanced LinkedIn® user group for small
business professionals, Business
Knowledge Share, features Melissa Barnes, Head of Agency and Brand
Advocacy at Twitter, who demystifies how Twitter can be a strong and
powerful tool when it comes to reaching and building relationships with
current and potential customers. The videos offer a step-by-step
tutorial for group members that include insight into the value of
increasing followers, the purpose of hashtags and how to successfully
share a message in 140 characters or less.
“Twitter continues to be an important tool for businesses that
communicate with consumers through social media,” said Ed Jay, Senior
Vice President of U.S. Small Merchants at American Express. “It is
important for Business Knowledge Share group members to learn how the
platform can enhance their businesses. Through Social Media Show +
Tell, Business Knowledge Share encourages small business owners to
be innovative in their business strategy and empowers them to
confidently embrace social media.”
The Social Media Show + Tell video series strives to provide
simple and easy commentary from leading experts behind each of the
social platforms. The Twitter video includes how to tweet, retweet,
connect with your audience and maximize your presence. Group members
also have the opportunity to ask the expert questions directly and
collaborate with fellow group members for ideas and additional insight
on how to best utilize Twitter for their business.
Membership in the Business Knowledge Share LinkedIn® user group stands
at over 5,700 members, and has more than doubled since the launch of the
Show + Tell video series earlier this year. Group members include small
business owners, entrepreneurs and social media experts. The group
offers members practical advice and tips about how to grow their
businesses, while providing a community of like-minded peers to exchange
news, ideas and support.
Calling All Small-Business Professionals
Social Media Show + Tell on Business Knowledge Share is open to
all small-business professionals regardless of their affiliation with
American Express. To join the Business Knowledge Share community,
prospective members must first join LinkedIn® and then request
membership for the group at: www.businessknowledgeshare.com.
About American Express
American Express is a global services company, providing customers with
access to products, insights and experiences that enrich lives and build
business success. Merchant Services is the merchant network of American
Express, which acquires and maintains relationships with millions of
merchants around the globe that welcome American Express-branded Cards.
Learn more at americanexpress.com and
connect with us on facebook.com/americanexpress,
twitter.com/americanexpress and youtube.com/americanexpress.
