Yum! Brands (NYSE: YUM), the world’s largest restaurant company and
parent of KFC, Pizza Hut and Taco Bell, announced today that
multi-Grammy Award winner and pop superstar Christina Aguilera is using
her voice for good in the fight against hunger by filming a new PSA for
the Company’s World Hunger Relief effort that benefits the United
Nations World Food Programme (WFP) and other hunger relief agencies.
Christina Aguilera uses her voice for good in the fight against hunger by filming a new PSA for Yum! Brands World Hunger Relief effort launching this fall in KFC, Pizza Hut and Taco Bell restaurants worldwide to benefit the UN World Food Programme and others. Nearly 1 billion people are going hungry around the globe and Aguilera is raising awareness as global spokesperson for Yum! Brands World Hunger Relief. Visit FromHungertoHope.com. (Photo: Business Wire)
Aguilera will appear in the new PSA as well as in advertising, online
efforts and posters made possible by KFC, Pizza Hut and Taco Bell to be
released this fall. She has served as global spokesperson for Yum!
Brands’ World Hunger Relief effort since 2009 where her participation
has helped raise millions for WFP and other hunger relief agencies. She
also serves as an “Ambassador Against Hunger” for WFP where she has
traveled on relief trips with the organization to Haiti and Guatemala.
There are nearly 1 billion hungry people around the world today. Hunger
and malnutrition are the number one risk to health worldwide - greater
than AIDS, malaria and tuberculosis combined.
“I’m excited about my new PSA for Yum! Brands’ World Hunger Relief
effort this fall using my voice for good to help feed millions of
children who go to bed hungry every night,” said Aguilera. “I hope to
inspire others to use their voice for good and move millions of people
from hunger to hope.”
Yum! Brands’ annual fall World Hunger Relief effort is the world’s
largest private sector hunger relief initiative, spanning more than 120
countries, nearly 38,000 KFC, Pizza Hut and Taco Bell restaurants and
over one million employees, to raise awareness, volunteerism and funds
for WFP and others. Consumers can visit www.FromHungertoHope.com
or donate in the restaurants this fall. Every U.S. dollar raised will go
directly towards WFP’s operations to fight hunger around the world.
“We are extremely thankful for Christina’s passion to help us raise
attention to the critical global hunger problem, inspire others to
become part of the solution and save millions of lives,” said David
Novak, Chairman and CEO, Yum! Brands, Inc.
Since World Hunger Relief launched in 2007, more than one million of the
Company’s employees, franchisees and their families have volunteered
millions of hours to aid hunger relief efforts in communities worldwide.
The effort has raised $115 million for WFP and other hunger relief
organizations and is helping to provide 460 million meals and save the
lives of millions of people in remote corners of the world.
Yum! is also addressing hunger across the U.S. through its Harvest
program. Since its launch over two decades ago, Harvest has become the
largest prepared-food donation program in the world. Through Harvest,
Yum! has donated over 148 million pounds of food, with a value of nearly
$650 million, to those at risk of hunger in the U.S. The Company also
has been the primary sponsor of the Dare to Care Food Bank in Louisville
for nine years, and has donated $10 million to this local agency.
Yum! Brands, Inc., based in Louisville, Kentucky, is the world's largest
restaurant company in terms of system restaurants with nearly 38,000
restaurants in more than 120 countries and territories. Yum! is ranked
#213 on the Fortune 500 List with revenues of more than $12 billion in
2011. The Company's restaurant brands - KFC, Pizza Hut and Taco Bell -
are the global leaders of the chicken, pizza and Mexican-style food
categories. Outside the United States, the Yum! Brands system opened
approximately four new restaurants each day of the year, making it a
leader in international retail development.
WFP is the largest humanitarian agency fighting hunger worldwide. Each
year, on average, WFP feeds more than 90 million people in more than 70
countries. For more information, visit www.wfp.org.
Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50357209〈en
