First Ever Fully-branded Total Angry Birds Experience on Facebook Cross-platform Integration Provided by Jumptap
the maker of Angry Birds; Intel
Corporation®, a world leader in computing innovation; and Jumptap,
the leader in targeted mobile advertising, have come together to launch
the first ever fully-branded total Angry Birds experience on Facebook.
The game launch represents the beginning of a year-long collaboration
between the loveable characters and Intel-inspired Ultrabook™ devices.
Play the Intel-branded Angry Birds for Facebook game: http://intel.ly/RdDwsq.
Play on Intel's Facebook page: https://www.facebook.com/Intel.
Fans can find the game through the Intel and Angry Birds Facebook pages.
An Intel-blue circuit board serves as background to the game as fans are
transported into the Intel-branded Angry Birds world, including a new
blue-and-yellow slingshot, Intel® Core™ chips and mini circuit boards.
The game offers scoreboards that can be shared on Facebook and serve as
a challenge to friends. To offer a mix of play and Intel content, the
game gives fans an opportunity to learn more about Intel-inspired
“Our top priority is to surprise and delight our fans,” said Peter
Vesterbacka, Mighty Eagle and CMO, Rovio. “The game is a great way to
experience all the fun of Angry Birds in a brand new environment,
inspired by Intel’s spectacular new technology.”
“Angry Birds has an exceptional following both in its mobile and social
channels,” said David Veneski, Intel's U.S. Media Director. “In 2012,
we're focused on building out the Ultrabook™ category and targeting an
audience that is younger than we've marketed to in the past. With
entertainment as the foundation of our advertising activities we feel
that a multi-platform integration with Rovio and Angry Birds, including
the first fully branded Facebook activation, is an excellent way to
expose this new audience to Intel and the Ultrabook™ in a fun and
Utilizing its unique targeting technology and broad understanding of
mobile audiences, Jumptap created the rich media ad units and landing
pages, built and delivered 50 million mobile impressions to create
awareness of the new game, and is now at work on future phases of the
“We’re thrilled to offer Angry Birds fans a way to interact with the
Intel brand through a cross-platform experience,” said George Bell, CEO
of Jumptap. “The partnership combines social and mobile in an innovative
way, allowing fans to enjoy a game experience across multiple screens.”
About Rovio Entertainment
Rovio is an industry-changing entertainment media company headquartered
in Finland, and the creator of the globally successful Angry Birds
franchise. Angry Birds, a casual puzzle game, became an international
phenomenon within a few months of its release, and is now the number one
paid app of all time. Following this success in mobile gaming, Angry
Birds has expanded rapidly in entertainment, publishing, and licensing
to become a beloved international brand. www.rovio.com
Intel (NASDAQ: INTC) is a world leader in computing innovation. The
company designs and builds the essential technologies that serve as the
foundation for the world’s computing devices. Additional information
about Intel is available at newsroom.intel.com
Intel, Intel Core, and Ultrabook are trademarks of Intel Corporation in
the United States and other countries.
is the leader in targeted mobile advertising. Reaching 107 million
mobile users in the U.S. and 156 million mobile users worldwide, Jumptap
uses its extensive technology portfolio, as well as industry-first
partnerships with third- party data providers, to understand mobile
audiences better than any other ad network and provide intelligent
targeting with scale. Through its large network of premium publishers
and apps, and constant campaign optimization, Jumptap delivers the best
ROI for advertisers and highest yield for publishers and developers.
Jumptap has pioneered mobile advertising privacy standards and is
committed to unlocking mobile opportunities for all parties through its
ongoing industry research, such as its Understanding Mobile Audience
series and monthly MobileSTAT report. Visit http://www.jumptap.com
for more information; join our Facebook community, follow us on Twitter
at @Jumptap and check out our latest ads at the Jumptap Ad Gallery http://www.jumptap.com/gallery.