New Feature Plush Mickey Mouse Turns Times Square into a Dance
Stage, Inspires Fans of All Ages to “Find Their Move”
Today, the young and young-at-heart headed to New York’s Times Square
with one collective mission – to get down with Mickey Mouse! With their
dancing shoes on, children, parents and New Yorkers danced their way
through the city’s iconic intersection in a surprise flash mob starring
the latest, interactive feature plush Mickey Mouse, Master Moves
Mickey, from Fisher-Price, Inc., a subsidiary of Mattel, Inc.
(NASDAQ:MAT), and Disney®. Providing the inspiration for the flash mob
choreography, Master Moves Mickey took his music and moves to a
whole new level and grooved alongside his biggest fans – children and
parents alike – to motivate families everywhere to get up and dance!
A Break Dancer in New York's Times Square Mimics the New Master Moves Mickey From Fisher-Price(R)and
Disney(R) (c)2012 Mattel, Inc. All Rights Reserved
Master Moves Mickey – aka M3™ – is the third iteration
of the popular feature plush Mickey Mouse that infuses the original
Disney character plush with modern music and moves appealing to the next
generation of fans and aspiring dancers. Master Moves Mickey
features 15 ultra-cool break dancing moves that are hotter and hipper
than ever, including the Windmill, the “Mouska” Mix, the Spin Cycle, the
Insane Handstand and the Ham Sandwich, set to original tracks and funky
beats.
“Master Moves Mickey was designed to encourage self-expression
and confidence through dance and we know there is no better dance
partner than a trusted friend like Mickey Mouse,” said Susie Lecker,
senior vice president of Fisher-Price Friends. “The M3 flash
mob in New York is a great example of how Master Moves Mickey is
providing inspiration and motivation to children of all ages, and now
they’ll be encouraged to break out their very own dance moves with their
pal, Mickey Mouse. Many children are naturally inclined to dance and
this is a really fun way to tap that instinct.”
With one press of Mickey's nose, Master Moves Mickey comes to
life for a fun, collaborative dance session. This new Mickey plush gets
down to eight different songs with styles like rap, hip-hop and pop all
while evoking the humor and endearing personality that has enabled
Mickey Mouse to transcend generations. Now, with the modern
sensibilities of current dance trends, Master Moves Mickey is
dialed up with the coolest gear and hippest moves to take center stage
at every family dance party.
Master Moves Mickey is available now for $69.99 at retailers
nationwide including Toys”R”Us, Target, Walmart and Kmart, as well as
Amazon.com and Fisher-Price.com. Visit www.mastermovesmickey.com
for additional information.
About Fisher-Price:
Fisher-Price, Inc., a subsidiary of Mattel, Inc. (NASDAQ:MAT) located in
East Aurora, N.Y., is the leading brand of infant and preschool toys in
the world. The company's legacy of high quality toys has enhanced early
childhood development for more than 81 years. Some of the Company’s
best-known “classic” brands include Little People®, Power Wheels®,
View-Master® and Imaginext®. Fisher-Price is also a leading developer of
baby gear products (infant swings, bouncers, high chairs), as well as a
wide array of character-based toys inspired by high quality children’s
programming such as Dora the Explorer™, Mickey Mouse Clubhouse and
Thomas & Friends®. The Company’s website, www.fisher-price.com, as
well as its Facebook page, www.facebook.com/fisherprice
provide valuable information and resources to parents and grandparents
around the world.
This press release has an accompanying Smart Marketing Page providing
further details about the organization, products and services introduced
above. You can access the Smart Marketing Page via the following link: https://smp.newshq.businesswire.com/pages/new-master-moves-mickey-fisher-price-and-disney-takes-center-stage-times-square-dances-alongsi
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