JPMorgan Chase & Co. (NYSE: JPM) today announced that Eileen Serra will
become Chief Executive Officer of Chase Card Services. Currently, the
Head of Card Consumer-branded Products, Serra replaces Gordon Smith who
became co-CEO of Chase Consumer & Community Banking.
As CEO of Card Services, Serra will manage all of the Card customer
segments, including Affluent, Mass Affluent, Small Business Card,
Partner Card Products, Commercial Card and business in Canada. She will
also be a member of the Chase Consumer & Community Banking management
“Eileen has excelled in every role she’s performed at the firm,” Smith
said. “She has been a leader in developing a strategy and innovative
card products that continue to offer great value to our millions of
customers. I expect that Eileen will continue her laser-like focus on
deepening our relationships with customers and maintaining a profitable
Currently, as Head of Card Consumer-branded Products, Serra is
responsible for the Mass Affluent and Affluent/High Net Worth customer
segments. Previously, she served as President of the Affluent/High Net
Worth business and led the brand advertising and media as well as the
Chase-branded Ultimate RewardsSM program.
Serra joined JPMorgan Chase in July 2006 from Merrill Lynch, where she
was Managing Director and Head of Private Client Banking Solutions.
Prior to Merrill, Eileen worked at American Express, where she led the
small business credit card and lending businesses and, previously, was a
partner at McKinsey & Company. She has a bachelor’s degree from the
University of California and a master’s degree in Business
Administration from the University of Chicago.
Chase Card Services is the number one credit card issuer in the U.S.
based on outstandings. Chase has more than $130 billion in loans and
more than 65 million credit cards in circulation. Customers continue to
see real value in Chase’s card products including Chase FreedomSM,
Chase SapphireSM, Ink from ChaseSM, Chase SlateSM,
Ultimate RewardsSM, Chase BlueprintSM and partner
Chase is the U.S. consumer and commercial banking business of JPMorgan
Chase & Co. (NYSE: JPM), a leading global financial services firm with
assets of $2.3 trillion and operations in more than 60 countries. Chase
serves more than 50 million consumers and small businesses through more
than 5,500 bank branches, 17,500 ATMs, credit cards, mortgage offices,
and online and mobile banking as well as through relationships with auto
dealerships. More information about Chase is available at www.chase.com.