MasterCard Advisors’ Information Services tools provide purchasing
data and market trends
MasterCard
and the California
Restaurant Association (CRA) today announced an initiative to
offer CRA members a range of creative programs and business intelligence
solutions to optimize, streamline and grow their businesses. The
relationship will initially focus on tools delivered by MasterCard
Advisors’ Information Services division including California
Restaurant Reports and Market Vision Report.
“The restaurant industry is vital to the California economy, with 1.4
million workers and more than $58 billion in sales annually,” said Andy
Mantis, senior vice president, MasterCard Advisors. “In our relationship
with CRA, we’ll provide member restaurants with the resources and
insights to identify market opportunities and improve decision making to
help build thriving enterprises.”
The monthly California Restaurant Reports, developed exclusively for the
CRA, analyze extensive purchasing data to provide insights into
restaurant level econometrics and trends, such as changes in sales,
average ticket prices, and customer frequency across fast-casual, casual
and family dining restaurants.
Market Vision Report is designed to provide restaurants with a new
understanding of their business and customers by demonstrating a
restaurant location’s strengths and weaknesses relative to their
competitive set.
“Working with MasterCard is another example of our focus on developing
relationships with innovative, best-in-class business providers,” said
CRA president and CEO Jot Condie. “We believe our CRA members will
strongly benefit from the business and market insights MasterCard can
deliver and we appreciate the access to their creative programming,
which is a hallmark of the MasterCard franchise.”
About California Restaurant Association
The California Restaurant Association, with more than 22,000 member
restaurants, is the definitive voice of the California restaurant and
hospitality industry and has served to protect and promote its success
since 1906. The restaurant industry is one of the largest private
employers in California, representing more than 1.4 million jobs.
Restaurants produce more than $58 billion in sales annually and generate
more than $4.5 billion in sales tax for the state. For more information,
go to www.calrest.org.
About MasterCard Advisors
As the professional services arm of MasterCard Worldwide, MasterCard
Advisors is uniquely qualified to provide clients with insights
and solutions that drive tangible impact and financial gain. MasterCard
Advisors provides payments consulting, information, analytics, and
customized services that deliver value to its customers. In doing so,
the company uses information to create products and services in which
privacy and security are fundamental to their design. A technology
company that is an electronic payments leader, MasterCard is committed
to the responsible use of information and pledges strong privacy
protection for the transaction data the company processes. Its
information management practices support the company’s mission to make
payments safe, simple and smart. For more information, go to www.mastercardadvisors.com.
About MasterCard
MasterCard
(NYSE: MA), www.mastercard.com,
is a global payments and technology company. It operates the world’s
fastest payments processing network, connecting consumers, financial
institutions, merchants, governments and businesses in more than 210
countries and territories. MasterCard’s products and solutions make
everyday commerce activities – such as shopping, traveling, running a
business and managing finances – easier, more secure and more efficient
for everyone. Follow MasterCard on Twitter @MasterCardNews,
join the discussion on the Cashless
Conversations Blog and subscribe
for the latest news.
