FGX
International Inc., a leading eyewear designer and marketer,
announced today that iconic television, motion picture, Broadway star
and author, Brooke Shields, will be the new face of Foster
Grant. Shot in Los Angeles by famed director and photographer, Dave
Myers, the new campaign captures the rich, established heritage of the Foster
Grant brand.
Brooke Shields is tapped as the new face of Foster Grant(R). The new campaign celebrates the brand's storied history of working with iconic Hollywood stars and kicks off nationwide this fall. (Photo: Business Wire)
The advertising campaign launches nationwide this fall and will include
multiple television commercials and print advertisements for the Foster
Grant sunglasses and reading glasses collections. In a nod to the
brand’s history, the campaign will feature the well-known “Who’s that
behind those Foster
Grants? ®” tagline, which was recognized by Advertising Age
as one of the Top 100 Advertising Campaigns of all time.
“FGX
is delighted to announce our working partnership with Brooke Shields,”
said Gina Lazaro, CMO of FGX
International. “Brooke’s wide-ranging appeal and natural beauty make
her a perfect fit for the Foster
Grant brand, helping us to expand the brand’s history of working
with the most well-respected, talented, and brightest Hollywood stars.
We could not be more thrilled to add her to the list of exceptional
talents whose names have answered the age-old question, ‘Who’s that
behind those Foster
Grants? ®’
The campaign will include television commercials, print ads and in-store
signage. All ads will also be viewable on FosterGrant.com
and on the Foster Grant social media sites. FGX
has invested multi-millions in consumer advertising for its collection
of sunglasses and reading glasses in 2013.
“I’m so honored to become a part of the Foster
Grant family, and to work in this next chapter of the brand’s
storied history,” said Brooke Shields. “The ‘Who’s that behind those Foster
Grants? ®’ tagline is such a recognizable piece of pop
culture, and I’m excited to help bring it to life again in partnership
with the Foster
Grant team.”
About FGX International
FGX
International Inc. is a leading designer and marketer of
non-prescription reading glasses and sunglasses with a portfolio of
established, highly recognized eyewear brands including Foster Grant®,
Sight Station™, Magnivision®, Gargoyles®, Anarchy®, Corinne McCormack®,
SolarShield® and PolarEyes®. FGXI also holds licenses for brands such as
Ironman®, Body Glove®, Disney®, Field & Stream™, Dockers®, Reebok®, Nine
West®, NASCAR®, and Panama Jack®. Based in Smithfield, Rhode Island,
FGXI has approximately 500 full time employees. Additional offices are
located in New York City; Ormond Beach, FL; San Luis Obispo, CA;
Toronto; Milan; Stoke-on-Trent, England; Mexico City; and Shenzhen,
China.
Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50367455〈en
