Announcement of the facility, which will support 160 U.S.
manufacturing jobs, coincides with flavorful new juices arriving in
grocery channels today
Evolution Fresh today announced plans to open a juicery that will
support 160 U.S. manufacturing jobs in Rancho Cucamonga, California
later next year. Furthering its commitment to expand the availability of
super-premium, cold-crafted juice, the company also announced new
flavorful Evolution FreshTM products that will arrive in
select stores on the West Coast today.
New Raspberry Watermelon - the taste of fresh watermelon complemented with raspberries (Photo: Courtesy of Evolution Fresh)
High-Tech Juicery to Quadruple Production and Distribution Capacity
One month following Starbucks commitment to create hundreds of direct
and indirect jobs with the construction of a new soluble coffee plant in
Augusta, Ga., the company is now announcing plans to open a high-tech
juicery that will significantly expand the production and distribution
capacity of Evolution FreshTM juices. The juicery, which is
expected to be operational in late 2013, will produce Evolution FreshTM
juices currently made at its existing juicery in San Bernardino, Ca. All
120 San Bernardino partners (employees) have been offered positions at
the new facility, with 40 additional partner positions expected to be
created once the Rancho Cucamonga juicery is fully-operational.
“Our new juicery marks an important milestone as we continue to
revolutionize the $3.4 billion and growing cold-crafted juice category,”
said Jeff Hansberry, president, Channel Development. “It will more than
quadruple our production and distribution capacity while continuing to
deliver the flavor, vitamins, and nutrients of raw fruits and vegetables
retained by Evolution Fresh’s innovative use of high pressure processing
(HPP).”
The $70 million, 260,000 sq. ft. juicery will be capable of peeling,
squeezing, cracking and pressing approximately four to five times the
amount of juice per year as the current facility using the company’s
never-heated HPP technology. It will be Starbucks sixth manufacturing
site in the U.S., adding to the company’s existing network of four
roasting plants in Kent, Wash., York, Pa., Sandy Run, S.C., and Carson
Valley, Nev. and a soluble coffee plant that is currently under
construction in Augusta, Ga.
“During such challenging economic times, it’s important for Starbucks to
continue to strengthen the U.S. manufacturing sector by investing in new
facilities and creating jobs,” said Peter Gibbons, executive vice
president, Global Supply Chain Operations. “We have long believed that
there is a direct link between our success and the vitality of the
communities in which we do business. This latest investment, along with
the soluble coffee plant we recently broke ground on in Augusta, are
good examples of how building high-tech manufacturing facilities in
America makes good business sense by aligning our supply chain close to
consumer demand while supporting the communities where our customers and
partners live and work.”
New Evolution FreshTM
Bottled Juices in Distribution
Beginning today, Evolution Fresh will add three flavorful juices to its
current line-up in select natural food and premium grocery stores across
the West Coast. In addition, a new flavor, Raspberry Watermelon, will be
available for the first time in these stores as well as Evolution Fresh
stores.
-
Cucumber Pineapple Ginger – a balance of sweet and spicy, refreshing
cucumber and pineapple juices with a hint of ginger
-
Pineapple Coconut Water – naturally hydrating, light and refreshing
with a touch of pineapple
-
Spicy Lemonade – delicious lemonade with a hint of ginger and cayenne
for a refreshing kick
-
New Raspberry Watermelon –
the taste of fresh watermelon complemented with raspberries
Each of these products, which are never heated, demonstrate how
Evolution Fresh is continuing to innovate the cold-crafted juice
category by bringing customers the vibrancy and convenience of real,
pure ingredients while they are on the go. Over time, Evolution Fresh
plans to continue to build on its product line-up with additional
seasonal and core juices.
“Evolution FreshTM juice is now available to more consumers
than ever before, and we are pleased to be introducing new juices to our
product line in response to consumer interest in what the brand
delivers,” said Hansberry. “Customers are looking for convenient,
high-quality, and nutritious beverages and foods, and we see an
opportunity to harness the intense consumer interest in Evolution FreshTM
products coming to market, both in Starbucks retail stores and in select
natural food and premium grocery aisles.”
For a complete list of grocery retailers, visit EvolutionFresh.com.
About Evolution Fresh, Inc.
Evolution Fresh™ offers pure juices and natural foods to provide
delicious nutrition to consumers. Acquired by Starbucks (NASDAQ:SBUX) in
2011, Evolution Fresh is one of the few major juice companies in the
U.S. using high pressure processing (HPP) to preserve fresh-picked
flavor and capture more of the vitamins and nutrients of fruit and
vegetables - this juice is squeezed fresh, bottled cold and never
heated. Evolution Fresh offers an extensive portfolio of bottled juices,
available in grocery retailers, select company-owned Starbucks stores on
the West Coast, and serves customers seeking super-premium juices and
foods through a differentiated retail store experience in Seattle and
Bellevue, Washington. Together, Starbucks and Evolution Fresh seek to
make incredible nutrition widely accessible. To learn more about
Evolution Fresh, please visit us online at: www.evolutionfresh.com
or through our social media channels https://www.facebook.com/EvolutionFresh,
https://twitter.com/evolutionfresh
or http://pinterest.com/evolutionfresh/.
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