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WHAT:
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MetLife street teams will engage fans in "Random Acts of Football" events celebrating the start of football season – the pre-season exhibition game between the New York Giants and the New York Jets in the MetLife Bowl.
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- Football in the City - Live action shots and visuals of spontaneous pick-up football games with commuters in key locations throughout New York City, including Union Square, Penn Station, and Times Square.
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- Goodies Galore - Free MetLife Stadium and team gear giveaways.
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The "New York Football Starts Now!" celebration culminates at 12:00 PM when MetLife, together with the New York Giants and New York Jets, unveils a unique New York area football symbol of good luck - an eight foot statue of Snoopy dedicated to all New York and New Jersey football fans.
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- NFL Alumni & MetLife Engagement - Participating in the ceremony will be former Giants wide receiver Amani Toomer, former Jets quarterback Vinny Testaverde, and MetLife Chief Marketing Officer Beth Hirschhorn.
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- An Inimitable Landmark - The Snoopy statue (bronze, in football gear, running) will become a permanent fixture at the West Gate of MetLife Stadium and will also symbolize the completion of the West Gate entrance.
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- A New Tradition is Born - A great visual, the Snoopy statue is a symbol of good luck for the home team and their fans, who can "high five" Snoopy as they enter the Stadium.
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- Exclusive Fan Experiences - Prior to the event, fans can participate in "warm up" activities, join the New York Jets Flight Crew to celebrate the start of football season and receive MetLife Stadium gear.
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WHEN:
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Thursday, August 16, 2012
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WHERE:
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"Random Acts of Football"
Times Square
8:30 a.m. EST
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Pre-Ceremony Rally
MetLife Building
1095 Avenue of the Americas (@ W. 42nd Street)
12:00 p.m. EST
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"Random Acts of Football"
Penn Station
9:30 – 9:50 a.m. EST (approximately)
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Snoopy Statue Dedication Ceremony
MetLife Building
1095 Avenue of the Americas (@ W. 42nd Street)
12:30 pm EST
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"Random Acts of Football"
Grand Central Station
10:10 – 10:30 a.m. EST (approximately)
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INTERVIEWS:
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MetLife Chief Marketing Officer Beth Hirschhorn
Former Giants WR Amani Toomer
Former Jets QB Vinny Testaverde
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PHOTOS:
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Photos will be distributed post-event after each activity
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SOCIAL:
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Twitter: @MetLife Central
Hash tag: #NYFootballNow
Hash tag: #SnoopyHi5
Facebook: MetLife Central
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All trademarks used above are the property of their respective owners
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Metropolitan Life Insurance Company, New York, NY 10166
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