Rediff.com India Ltd. (NASDAQ: REDF) today announced the official launch
of Rediffmail NG Professional, the next generation mobile enabled e-mail
service. This new offering builds upon Rediff’s initial introduction of
Rediffmail NG in October 2010 and has new value added features targeted
specifically at small and medium enterprises (SMEs) and entrepreneurs.
Like its predecessor, Rediffmail NG Professional works on a wide range
of mobile platforms including Android, Symbian and Java as well as on
almost all model phones in the India market, including low cost handsets
with Mediatek platforms. Services are seamless between a SME’s or
individual’s phone and PC and under their own, respective domain. This
new business e-mail service offers five email boxes with a total storage
of 1GB on their company domain and a web-based control system whereby
the service administrator or owner of each business can easily set,
manage and control email functions. This is critical for every growing
business as it ensures emails are secured with their company even after
an employee may leave as well. It also provides more effective ways in
which to manage communications across the enterprise.
According to the Ministry of MSME, Government of India, there are an
estimated 30 million micro, small and medium enterprises in India today.
This represents a large and untapped market and Rediff has deployed a
number of online and mobile-enabled services to reach this segment.
Rediffmail NG Professional is simply the latest in Rediff’s portfolio
and is designed to help the small and medium sized business community
operate more effectively throughout the mass Indian market.
Ajit Balakrishnan, Chairman and CEO of Rediff.com India Ltd., says, “We
have introduced new features that provide individuals and SMEs a
seamless experience across mobile phones and PCs, including instant and
secure synchronization, multi-tasking capabilities, administrative
controls, SMS and an always-on e-mail service that works on their own
company domain. We believe this service will help millions of SMEs and
individuals in India to project their professional identity through
business email on their own domain.”
This new service enables users to send and receive unlimited email,
upload contacts, assign tasks to the calendar, and set reminders, among
other common features offered. The mobile mail system alerts the user
every time a new email is delivered to the inbox, along with the sender
name and subject based on which the user can choose to access the mail
from phone. Rediff provides a toll free phone based support line to all
subscribers of this service.
For more information on Rediffmail NG Professional, please visit us on
the web at www.rediff.com
and click on the Biz Solutions icon or call a Rediff representative on
India toll free number 1800 266 2333.
ABOUT REDIFF INDIA
Rediff India (NASDAQ: REDF) is one of the premier worldwide online
providers of news, information, communication, entertainment and
shopping services for Indians worldwide. Founded in 1996, Rediff.com is
headquartered in Mumbai, India with offices in New Delhi, Bangalore,
Chennai, Hyderabad and New York.
For additional information, please visit http://www.investor.rediff.com.
Except for historical information and discussions contained herein,
statements included in this release may constitute “forward-looking
statements” within the meaning of Section 27A of the Securities Act of
1933, as amended, and Section 21E of the Securities Exchange Act of
1934, as amended, and reflect our current expectations. Forward-looking
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the slowdown in the Internet and IT sectors worldwide, competition,
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other risks detailed in the Form 20-F and other reports filed by
Rediff.com India Limited with the U.S. Securities and Exchange
Commission. Rediff.com India Limited and its subsidiaries may, from time
to time, make additional written and oral forward-looking statements,
including statements contained in the Company's filings with the
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Rediff.com India Limited does not undertake to update any
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