StubHub,
the world's largest ticket marketplace, announced the launch of its
comprehensive loyalty rewards program, StubHub
Fan Rewards. The free program, which is the first of its kind in the
ticketing industry, offers rewards for eligible purchases plus the
opportunity for unique fan experiences and complimentary seat upgrades.
Families pose with StubHub's Ticket Oak, a 25-foot tall talking tree that stars in the company's commercials. StubHub, the world's largest ticket marketplace, hosted a free outdoor event at The Grove in Los Angeles on Aug. 15, 2012 to introduce the new StubHub Fan Rewards loyalty program. (Photo: Business Wire)
Fans across the country can sign up for StubHub Fan Rewards online and
start earning rewards on their next purchase. Similar to rewards
programs in the travel industry, StubHub Fan Rewards offers perks and
benefits to frequent users of StubHub.com. The program is the result of
customer feedback from the company’s most frequent users and StubHub’s
continued commitment to rewarding brand loyalty.
To commemorate the launch of the new program, StubHub hosted a free
interactive spectacle yesterday featuring the Ticket
Oak, the increasingly popular star of the company’s commercials and
advertisements. The 25-foot tall animatronic talking tree was center
stage at The Grove, a popular outdoor shopping mall in Los Angeles, as
he posed for pictures and gave away thousands of tickets and prizes to
fans that signed up for StubHub Fan Rewards. This was the first time the
Ticket Oak has made a live appearance, which comes on the heels of the
launch of StubHub’s newest commercial, “Late
Night Ticket Oak.” Families who stopped by also had the chance to
support charity, as StubHub made a $5 donation for each child that
colored mini Ticket Oak leaves during the event to Inner-City
Arts, an LA-based organization that provides arts education to
students.
“As we continue to relentlessly focus on the fan experience and customer
service, we are really excited to offer the ticketing industry’s first
loyalty rewards program,” said Ray Elias, Chief Marketing Officer of
StubHub. “As the program evolves based on feedback from our customers,
we intend to bring unprecedented benefits to fans. We believe fans
should have choice in where they buy their tickets, and we want to
continue to earn their loyalty.”
The program features two distinct levels: Star and Superstar. Everyone
who joins is automatically enrolled into the Star level, where they will
earn 2 percent in rewards for each eligible purchase. Once members reach
$10 in rewards, they become eligible for a $10 FanCode to use on any
future StubHub.com purchase. Those who make 10 purchases or spend $2,000
on StubHub.com in a calendar year become eligible for Superstar level,
where they will earn 3 percent in rewards on all purchases and become
eligible for complimentary seat upgrades and priority invitations to
StubHub loyalty events.
More information on the StubHub Fan Rewards program can be found at http://www.stubhub.com/fan-rewards/.
About StubHub
StubHub is the world's largest ticket marketplace, enabling fans to buy
and sell tickets to tens of thousands of sports, concert, theater and
other live entertainment events. StubHub reinvented the ticket resale
market in 2000 and continues to lead it through innovation. The
company's unique online marketplace, dedicated solely to tickets,
provides all fans the choice to buy or sell their tickets in a safe,
convenient and highly reliable environment. All transactions are
processed and delivered by StubHub and backed by the company’s
FanProtect Guarantee™. Company partners include the New York Yankees and
University of Texas, along with over 60 teams in the NFL, MLB, NBA, NHL
and NCAA, complemented with companies such as ESPN, Tickets.com, and
Paciolan.
StubHub is an eBay company (NASDAQ: EBAY). For more information
on StubHub, visit StubHub.com,
Twitter.com/StubHub,
Facebook.com/StubHub, or YouTube.com/StubHub.
Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50379202〈en
