SapientNitro,
part of Sapient (NASDAQ: SAPE), today announced that André Matarazzo has
joined the company as chief creative officer for the southeast region.
With extensive international experience and a notable reputation as a
dynamic innovator and brand storyteller, Matarazzo will be responsible
for leading integrated strategy, creative and technology teams in the
Miami and Atlanta offices to high standards of creative excellence by
pushing the boundaries creatively for clients including Coca-Cola. He is
based in Miami, and reports to worldwide chief creative officer Gaston
Legorburu.
“André embodies the next generation of advertising leaders. His work is
courageous and innovative because he knows no boundaries between online
and offline worlds. There’s a reason the most promising young creatives
seek the opportunity to work under his mentorship,” said Legorburu. “An
impeccable craftsman and visionary, he’ll play a key leadership role in
our strong and growing worldwide creative team and will further
SapientNitro’s position as the leader in storytelling for the digital
age.”
Matarazzo brings to the role 15 years of experience in creative
leadership and a strong international perspective, having worked in
traditional and digital advertising in five countries. He started his
career as an art director at McCann-Erickson in his native Sao Paulo
before moving up the ranks to creative director at Blastradius
(Vancouver, Amsterdam), Farfar (Stockholm), and TYO-ID (Tokyo), where he
oversaw creative on the Sony Vaio account. In 2006 Matarazzo left to
start up Grïngo, one of Latin America’s most innovative digital
agencies, which garnered 30+ international awards and a roster of
blue-chip clients, including Coca-Cola Brazil. As founder and COO/CEO,
Matarazzo grew Grïngo into an 80+ person outfit before attracting the
attention of WPP, which acquired a majority stake in 2011. Matarazzo
became chief creative officer and partner at Possible Worldwide, part of
WPP’s digital network, before leaving the holding company to join
SapientNitro.
“What attracted me to SapientNitro was its unique approach to telling
stories through experiences that span physical, virtual, and emotional
dimensions, something it calls ‘StoryScaping.’ As the digital landscape
fundamentally changes the way brands must engage with consumers, clients
require a new approach to creativity and customer engagement,” said
Matarazzo. “At SapientNitro, I’ll have the opportunity to surround
myself with like-minded storytellers and some of the best creative,
strategic, and technical talent in the business who represent the agency
model of the future. I’ve thought long and hard about where to take my
career and didn’t want to make a move unless I considered it a game
changer.”
Over the course of Matarazzo’s career, he has amassed a bevy of awards,
including five Cyber
Lions, three One
Show Interactives, a Gold Clio,
and a Silver Comm
Arts.
Matarazzo is the latest in a series of renowned creative leaders to
recently join SapientNitro, including Alan
Schulman and Gary
Koepke.
About SapientNitro
SapientNitroSM, part of Sapient®, is an integrated marketing
and technology services firm. We create and engineer highly relevant
experiences that accelerate business growth and fuel brand advocacy for
our clients. By combining multi-channel marketing, multi-channel
commerce, and the technology that binds them, we influence customer
behavior across the spectrum of content, communication and commerce
channels, resulting in deeper, more meaningful relationships between
customers and brands. SapientNitro services global leaders such as
Chrysler, Citi, The Coca-Cola Company, Lufthansa, Target, and Vodafone
through our operations in North America, Europe, and Asia-Pacific. For
more information, visit www.sapientnitro.com or
follow us on Twitter @sapientnitro.
Sapient is a registered service mark of Sapient Corporation.
