Conversational marketing technology provider Neolane,
Inc. today announced details of its Customer Forum, an event
designed to foster the open exchange of ideas and best practices among
Neolane’s North American customers, partners and employees. Taking place
August 21-24 in Boston, the Neolane Customer Forum will feature a mix of
customer and product presentations in addition to networking events and
training sessions.
The Neolane Customer Forum provides an intensive immersion in best
practices, strategies and techniques designed to drive business results
through conversational marketing technology. In addition to sessions
focused on email
marketing best practices, SoLoMo,
data for effective cross-channel campaigns, and scalability and Big
Data, customer presentations include:
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“Dynamic, High-Volume Email Campaigns: Starting a New Chapter with
Neolane”
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“Building Loyalty with Cross-Channel Marketing Powered by a Single
Customer View”
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“Leveraging Transactional and Behavioral Data to Properly Pull Loyalty
Levers”
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“The Journey to Marketing Efficiency and Targeted Lifecycle Campaigns”
Functional and technical training tracks will cover topics ranging from
campaign optimization and posting to a Brand page on Facebook, to
analyzing buyer behavior and building effective reports. Neolane will
discuss its product roadmap and demonstrate the advantages of its new Neolane
Mobile App Channel, which supports social-local-mobile (SoLoMo)
strategies that drive greater cross-channel customer engagement.
“This event is an invaluable opportunity to connect with our tremendous
Neolane community of customers and partners in a setting that
facilitates peer discussion and skill-building,” said Stephan Dietrich,
president, Neolane, Inc. “Neolane is passionate about ensuring users are
getting the most value and ROI from our conversational marketing
technology— it’s core to our culture. We will take full advantage of
this opportunity to hone best practices and engage in dialogue that will
be important to future technology innovation decisions.”
To follow the event and stay connected:
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The
Neolane Blog will feature a wrap-up of sessions and networking
event highlights.
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Follow the event hashtag #NeoBoston
or @Neolane
on Twitter to get the latest digital marketing tips and advice.
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Visit Neolane’s Facebook
page for photos posted throughout the event.
About Neolane
Neolane provides the only conversational
marketing technology that empowers organizations to build and
sustain one-to-one lifetime dialogues, dramatically increasing revenue
and marketing efficiency. Born digital, with best-in-class email and
inbound-outbound channel fusion capabilities architected into a single
code-based platform, marketers achieve results in record time. Neolane
is easy to use for both power and casual users, but powerful enough to
drive the most sophisticated marketing strategies. Future proof, Neolane
has a track record of enabling its customers to adapt to new customer
engagement challenges and exploit opportunities more quickly than their
competition. Neolane is used by more than 350 of the world’s leading
companies including Alcatel Lucent, barnesandnoble.com, Orange, Sears
Canada, Sephora Europe and Sony Music. Visit www.neolane.com
and read our blog The
Cross-Channel Conversation.
Copyright © 2012 Neolane, Inc. All Rights Reserved. All other
brand names, product names, or trademarks belong to their respective
holders.
