http://at.marketwire.com/accesstracking/AccessTrackingLogServlet?PrId=925972&ProfileId=051205&sourceType=1NEW YORK, NY -- (Marketwire) -- 09/04/12 -- As smartphone and tablet devices have become increasingly popular across the world, many electronics manufacturers have set forth initiatives to develop and offer the latest in mobile technology. According to a recent article from The Star Tribune, many mobile communication industry analysts are awaiting the unveiling of the latest smartphone device from Samsung Electronics Co. The article notes that Samsung's attempt to introduce a new product may be, in part, due to an effort "to stay in the consumer spotlight ahead of Apple's expected release of the latest iPhone in September." Although the focus of the article remains on Samsung and Apple, trusted online retailer Simply Electronics, explains the growing competition within the mobile device market.
According to the article, Samsung plans to unveil its new product in Berlin, Germany on August 29th -- two days before the city hosts IFA, Europe's largest consumer electronics tradeshow. While there has been no official announcement on the functions of the device, many analysts expect that it will be an update to the popular Galaxy Note device. In the article, Kim Young-chan, an analyst at Shinhan Investment, explains that the release calendar indicates that the product will be a Galaxy Note update, "Samsung's strategy is to roll out a new product before Apple does, so there will be a new smartphone before the new iPhone."
The Star Tribune also notes that Samsung and Apple are currently involved in a legal battle, with each party "seeking billions of dollars in compensation or royalty payments," in regards to smartphone and tablet patents. Although the market is currently focused on these two companies, Simply Electronics notes that competition within the industry is much more widespread. In a recent press statement, Simply Electronics comments, "No longer are companies like Apple dominating the market, with our own sales showing customers are steadily choosing other products such as those from Samsung. With increased competition and difficulty in getting something new and innovative into the market, everyone is scrambling to get the first foot in the door."
Despite the struggle, Simply Electronics notes that consumers drive the trend of mobile device technology. Although Apple has made efforts to stand on top of the industry, companies that respond to consumer demands may receive greater sales in the long run. Simply Electronics notes that everything between price and functionality come into play when consumers make purchase decisions -- factors that Samsung may be addressing with its soon-to-be-released product.
ABOUT:
Simply Electronics is a leading online retailer, an Internet shopping mall that offers consumer electronics products a variety of well-known brands. The products cover a wide range, from flash memory cards to high-end photographic equipment, from audio and visual equipment to mobile phones and music players. Simply Electronics is the culmination of more than a decade of experience in the consumer electronics market, with five years experience in selling products via online retail. The company's passion is providing the consumer with the best value possible, which includes rock-bottom prices and free shipping.