Today, Starbucks Coffee Company (NASDAQ:SBUX) is changing the way
consumers enjoy coffee at home with the debut of its new premium single
cup machine, Verismo™ System by Starbucks, available now on Verismo.com.
The revolutionary new Verismo™ System is the first at-home single cup
solution to deliver perfectly crafted Starbucks® Caffé Lattes, espresso,
and brewed coffee, consistently and conveniently, all from one machine.
Verismo(TM) System by Starbucks is now available on Verismo.com. Innovative single cup technology coupled with Starbucks coffee and real milk pods allow customers to make Starbucks lattes and brewed coffee, consistently and conveniently, at home. (Photo: Business Wire)
“For more than 41 years, we have been committed to bringing exceptional
coffee and espresso beverages to our customers,” says Howard Schultz,
Starbucks chairman, president and ceo. “We are applying that passion and
commitment, once again, to the fastest growing segment of the coffee
market, the multi-billion-dollar premium single cup segment, with the
introduction of a breakthrough at-home Starbucks® coffee experience that
is second to none. What we are bringing to market today has been
impossible until now.”
Verismo™ System combines Starbucks-sourced 100 percent arabica
coffee – the same coffee served in Starbucks cafes – with
Swiss-engineered high-pressure technology to ensure Starbucks-quality
beverages every time. Add to that, Starbucks expert drink recipes and
natural milk pods made from dairy and the result is an at-home coffee
experience that meets the high expectations of Starbucks customers.
“Starbucks is passionate about coffee and passionate about innovation,”
says Jeff Hansberry, Starbucks president, Channel Development. “We are
entering a highly dynamic and burgeoning market at a premium position,
and we will win on quality and technology.”
Verismo™ System is currently available only at Verismo.com. The Verismo™
System will be available at select high-end specialty retailers and
participating Starbucks retail stores in the U.S., Canada, and select
international markets starting in early October.
The machine comes in an assortment of colors, including silver, black,
burgundy, and champagne, and is available in two design options, the 580
base model and the V·585, which offers additional features, including
LED display and temperature control, for $199 and $399, respectively. In
addition, customers can purchase Starbucks signature Espresso Roast
pods, a selection of Brewed coffee pods, including top-sellers from
Starbucks Roast Spectrum (Blonde, Medium, and Dark), and real milk pods
wherever Verismo™ machines are sold.
“The size of the premium single cup market is approximately $8 billion
globally, having grown more than 143 percent over last year in the U.S.
alone,” says Hansberry. “With more than one out of three brewers sold
last year being a single cup machine, this is more than a trend.*
Customers want convenience when it comes to making coffee, but they
don’t want to compromise quality and flexibility, including the ability
to craft both espresso beverages and brewed coffee from one machine, and
that’s what the Verismo™ System delivers.”
For further information, please visit www.verismo.com.
*Studylogic, through August 2012
About Starbucks Corporation
Since 1971, Starbucks Coffee Company has been committed to ethically
sourcing and roasting the highest-quality arabica coffee in the
world. Today, with stores around the globe, the company is the premier
roaster and retailer of specialty coffee in the world. Through our
unwavering commitment to excellence and our guiding principles, we bring
the unique Starbucks Experience to life for every customer
through every cup. To share in the experience, please visit us in our
stores or online at www.starbucks.com.
Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50414935〈en
