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Save Your Reputation or End Up a Statistic

Thursday, October 25, 2012 8:03 AM

NetClarify launches an online reputation management tool for college students this month. The service was founded by former deans and privacy experts and operates in Gainesville, Fla. For more information, go to NetClarify.com.

GAINESVILLE, Fla., Oct. 25, 2012 (GLOBE NEWSWIRE) -- College is the experience of a lifetime, social media is capturing it all, and NetClarify has just released a reputation management tool that can save a student's reputation when it comes time to get a job. Students entering the workforce should know one statistic: 70 percent of hiring managers have rejected candidates based on negative Web content, according to research commissioned by Microsoft.

This month, NetClarify launched its reputation management tool created by former college deans and a placement chair who have seen their students lose opportunities because they were unaware of how their online profiles portrayed them.

Often a student "Googling" him or herself will not see the whole online reputation story. Employers can have more advanced search tools and are looking for items to rule out candidates.

"Students need a tool that lets them see how they will appear to employers who are researching them. This is the only way they can clean up potentially damaging online content before it becomes a problem," said Jon Mills, co-founder and chairman of NetClarify.

NetClarify's tool, a lite version of which users can try for free, pulls information from more than 100 social sites, the general Internet, criminal records, property records and public records to give students a well-rounded view of how they appear to employers. The tool collects information that has been posted by the student himself or another source about the student, and then identifies which information will send up a red flag for employers.

From there, a student can work to remove the nights of partying, poor language choices and previously unknown rumors him or herself, or he or she can use the tips NetClarify provides to have them removed by a third party.

NOTE TO EDITORS: We have student representatives on college campuses across the country spreading the word about the role NetClarify can play in increasing the employability of fellow students. If you would like an interview with the founders for a different spin on this story, that can be arranged through the contact information listed.


Tracy Shank

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