NEW YORK, Nov. 1, 2012 /PRNewswire/ -- New York City's iconic drugstore chain Duane Reade once again raises the bar, with the upcoming release of its newest in-store publication, Happy & Healthy: Your Guide to Living Well with Duane Reade. Happy & Healthy will replace the Duane Reader, the company's previous uniquely New York publication and will boast humorous tidbits, useful advice, healthy living tips, to exclusive price deals available for a limited time in all 250+ Duane Reade stores in the New York metropolitan area.
The Happy & Healthy 2012 Holiday Edition is chockfull of celebrity Q&A's and expert tips to inform New Yorkers on various health related concerns ahead of the winter season. Dr. Oz shares his tips on how to stay healthy during holiday travel; Paula Deen provides her favorite diabetes-friendly cooking tips; Taylor Swift shares her favorite holiday memories; and Halle Berry discusses the holidays and common winter-related skin issues.
"New Yorkers themselves have always been the focus and inspiration behind any new initiative from Duane Reade. As a company that has always been, and continues to be, an emblem of New York living made easy, Happy & Healthy will cement our reputation for having a focused dedication to the people that have made Duane Reade the most recognizable brand in the New York Metropolitan area," said Joe Magnacca, President of Duane Reade and President of Daily Living Products and Solutions for Walgreens. "This new publication will continue to elevate the Duane Reade brand by introducing real-life topics directly relating to our customer base, while also incorporating innovative solutions from Walgreens. We will also stay true to pushing our digital footprint, taking our customers through a sensory journey of Happy & Healthy exclusively on the Duane Reade corporate website, social platforms like Facebook, Twitter and Pinterest, via VIP blogger team activations and our QR code mobile landing page throughout the entire Holiday promotional period."
The Happy & Healthy Holiday 2012 Edition will commence a store-wide, "Text 2 Win" Sweepstakes. Customers will be able to enter the contest for a $6,000 + weekend getaway grand prize, or a weekly $100 Walgreens gift card by answering weekly questions only found in Happy & Healthy via text.
"The Text 2 Win Sweepstakes promotion will serve to reward our most loyal brand advocates and introduce new customers to both the publication itself and to new products featured inside, in a fun, engaging way," said Paul Tiberio, Senior Vice President of Merchandising & Chief Marketing Officer for Duane Reade. "We couldn't be more excited to pair our new Sweepstakes concept with our new publication; we are confident that our customers will be thrilled to discover the promotions, new products, savings exclusives and healthy living tips that are all part of living Happy & Healthy."
About Duane Reade
Founded in 1960, Duane Reade is the largest drug store chain in New York City. In keeping with the company's brand vision of New York Living Made Easy, Duane Reade provides New Yorkers with prescriptions, health products and services, beauty products and services, food and convenience items for daily life in the City…everything for "How I Feel", "How I Look", and "What I Need Now". The company operates 250+ stores throughout the metropolitan New York region. Duane Reade is part of the Walgreens family of companies, the nation's largest drugstore chain with more than 7,900+ stores in all 50 states, the District of Columbia and Puerto Rico.
SOURCE Duane Reade