Empowers Clients to Use Social Data to Improve the Targeting,
Personalization and Performance of All Marketing Efforts
SAP Sapphire – Fan Appz, which helps brands convert fans into
loyal customers, today launched its Personalized
Marketing Platform. Available now, the platform is a next-generation
social media marketing solution that helps companies drive conversions
and repeat purchases, turning good customers into great ones.
"The fun of counting Likes, comments and retweets has faded. Companies
want to see their social media investment drive sales," said Jon Siegal,
Founder & CEO, Fan Appz, Inc. “Meanwhile, today’s empowered consumer
wants to be addressed as a unique individual – not ‘marketed to’ as part
of some mythical mass audience.
“Social data holds the key,” he added. “From email addresses and
demographics to Likes, brand affinities and interests, it gives
marketers the insights they need to address consumers as individuals
with relevant, meaningful messages that drive response. That’s how
social can help build customer lifetime value.”
Unlike first-generation social media solutions that focus on building
awareness at the top of the funnel, Fan Appz’ Personalized Marketing
Platform helps brands close the sale. It makes it easy to drive
engagement, capture social data, and analyze it for actionable insights.
It then helps brands put those insights to work to improve the
targeting, personalization and performance of all of their marketing
efforts, from email marketing and social and display advertising to
website and in-store promotions.
Fan Appz’ new solution runs on the SAP HANA®
platform. Fan Appz chose to support SAP HANA for its unprecedented
speed and scalability, which enables the real-time analytical processing
of large volumes of complex data. Fan Appz’ major brand clients have
hundreds of millions of fans, each of which has thousands of social data
“As the leading Spanish-language content creator in the US, Telemundo is
engaging the Fan Appz’ Personalized Marketing Platform to super-serve
our audience with content across every social media platform,” said
Borja Perez, SVP Digital and Social Media, Telemundo. “With millions of
fans and followers across the globe, we are always looking for ways to
gain insights to further connect with our audience.”
Here’s how the three components of the Personalized Marketing
Appz’ Social Experience Apps make it easy to grow and engage
social audiences across multiple networks, including Facebook,
Twitter, Google+, Tumblr, Pinterest and Instagram, and capture social
data. The complete suite of publishing, engagement and promotional
apps – including sweepstakes, contests, games and more – help brands
drive viral engagement to gather valuable social data inputs.
Appz’ Consumer Insights Hub helps brands learn more
about their fans, including likes, interests and such demographics as
gender, age, location, education, relationship status, etc. Comprising
an industry-leading social data warehouse and a social OLAP dashboard,
the Hub makes it easy to capture, filter and analyze social data to
glean actionable insights. Brands can also integrate their customer
and transaction data.
Appz’ Marketing Integration Solutions empower brands to put
their social data insights to work driving conversion across all of
their marketing efforts. The marketing solutions comprise a growing
series of APIs that work with major email marketing platforms, ad
targeting services and website recommendation solutions, as well as
integrations with select providers.
Integral to its Personalized
Marketing Platform, Fan Appz has also released key innovations and
enhancements to its suite of Social Experience Apps. These include a
superior mobile experience for consumers using smartphones and tablets,
a ‘Refer-A-Friend’ feature that rewards fans for sharing, and
integration with Instagram, Pinterest, Tumblr and Google+ (in addition
to Facebook and Twitter). The company also released its Prediction
& Trivia Game, which can live on sites of all kinds. Used by
major brands during the London 2012 Olympics, the game reflects players
actions on their Facebook timelines and tickers, driving brand
impressions and bringing still more players into the game.
Read more about these innovations and improvements on our blog.
About Fan Appz, Inc.
Fan Appz helps brands convert fans into customers, and turn good
customers into great ones. Our Personalized Marketing Platform makes it
easy to grow, engage and learn about and convert your audiences,
starting with compelling social experiences that build awareness and
drive engagement. With strong foundations in the CRM software and Direct
Marketing industries, our mission is to help brands use social data
insights to improve the performance of all of their marketing efforts.
Launched in 2010, Fan Appz is a Facebook Preferred Marketing Developer
(PMD) qualified by the PMD program in Apps and Pages. The company is
headquartered in Santa Monica, CA. For more information, visit our
site, Like us on Facebook
or follow us on Twitter.
Facebook® is a registered trademark of Facebook, Inc.
and SAP HANA and all SAP logos are trademarks or registered trademarks
of SAP AG in Germany and several other countries.
product and service names mentioned are the trademarks of their
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