The Grand Tourista Bag by Jason Wu for St. Regis Hotels & Resorts
debuts in conjunction with launch of St. Regis’ Retail Website:
St. Regis Hotels & Resorts, part of Starwood Hotels & Resorts, Inc.
(NYSE: HOT), is delighted to unveil The Grand Tourista Bag by Jason Wu
for St. Regis Hotels & Resorts inspired by today’s grand tour and
designed with a new generation of luxury travelers in mind.
Sophisticated, timeless and informed by the brand’s rich heritage, The
Grand Tourista Bag marks Wu’s first product created exclusively for
travel and the first accessory designed for the St. Regis brand. The
Grand Tourista Bag will retail for $1,995 at www.stregis.com/boutique
beginning in early December and will be available for pre-order at
online luxury fashion retailer Moda Operandi beginning today on www.modaoperandi.com.
The Grand Tourista Bag by Jason Wu for St. Regis Hotels & Resorts. Photo Credit: St. Regis
“I see St. Regis as both a classic and a modern name, which I feel is an
apt description of my brand as well,” says St. Regis Connoisseur Jason
Wu. “I am really excited to be part of a legacy that is rooted in
impeccable style that can stand the test of time, and The Grand Tourista
Bag reflects exactly that.”
The Grand Tourista Bag by Jason Wu for St. Regis Hotels & Resorts is a
sumptuous shoulder tote designed in a subtle black and white houndstooth
pattern on structured canvas with elegant calf leather black trimming.
The interior features two pouch pockets lined in viscose/silk grain in
Wu’s signature grey color, perfectly-sized for tablets, e-books and a
passport. St. Regis hallmarks are embossed on the interior’s leather
trim and pay homage to the brand’s flagship hotel on 55th Street and 5th
Avenue in New York, opened over a century ago by John Jacob Astor IV.
“Traveling the world to design, show and sell his collections, Jason Wu
intimately understands the needs of luxury travelers today – a new
generation that is increasingly staying with St. Regis around the
world,” says Paul James, Global Brand Leader, St. Regis Hotels &
Resorts. “As a hotel brand as international and informed as its guests,
we are building our portfolio in destinations at the heart of the new
grand tour itinerary and celebrating this concept with a travel bag that
has both style and substance.”
For centuries, affluent travelers would go on a grand tour through
Europe to collect experiences and cultivate knowledge. Today as culture,
business and leisure intersect in destinations as diverse as Abu Dhabi,
Aspen, and Sanya Yalong Bay a new global traveler has emerged:
multi-national and cross-generational, mobile and jet-setting. St. Regis
Hotels & Resorts is uniquely positioned to cater to the needs of this
global elite, offering a distinct perspective on contemporary luxury
informed by its own rich heritage. Nearly tripling the brand’s portfolio
around the world in just five years, the St. Regis brand recently
debuted hotels and resorts in Bal Harbour, Doha and Shenzhen with
upcoming openings ranging from Mauritius and Jakarta to New Delhi and
Chengdu. Celebrating this concept, St. Regis has created a package that
offers guests an exceptional culinary experience and a special gift
indicative of each destination on the new grand tour itinerary, featured
on the brand’s special website, www.stregis.com/newgrandtour.com.
St. Regis has taken special care to partner with ambassadors who share
the brand’s commitment to excellence and speak to the passions of its
guests, while offering an authentic connection to the St. Regis
heritage. Jason Wu joins Nacho Figueras as the brand’s second
Connoisseur. The partnership with Wu, whose stylish supporters include
Diane Kruger, Rachel Weisz and Reese Witherspoon, developed organically
over the course of two years, when Wu showed his collection as a
breakout designer at The St. Regis New York during S/S 2010 New York
Fashion Week. Wu has attended many milestone events for the brand,
including the recent grand opening of The St. Regis Bal Harbour Resort,
and as a genuine brand enthusiast, Wu calls St. Regis home when he is
traveling and entertaining.
Through its signature St. Regis Aficionado program, the St. Regis brand
has created an opportunity for its global guests to style their wardrobe
for the new grand tour itinerary with a limited-edition Grand Tourista
Bag. St. Regis Aficionado events scheduled at St. Regis Hotels & Resorts
around the world are open to all guests and can be reserved at www.stregis.com/aficionado.
Additionally, Starwood Preferred Guest (SPG) offers SPG members direct
access to bespoke experiences including the opportunity to meet St.
Regis Connoisseur Jason Wu at the legendary St. Regis New York. Please
for more information.
About St. Regis Hotels & Resorts
Combining classic sophistication with a modern sensibility, St. Regis is
committed to delivering exceptional experiences at over 30 luxury hotels
and resorts in the best addresses around the world. Since the opening of
the first St. Regis Hotel in New York City over a century ago by John
Jacob Astor IV, the brand has remained committed to an uncompromising
level of bespoke and anticipatory service for all of its guests,
delivered flawlessly by signature St. Regis Butler Service. From Bal
Harbour to Bangkok, Saadiyat Island to Shenzhen, the St. Regis brand
caters to a new generation of luxury travelers and continues to
thoughtfully build its portfolio in the most sought after destinations
at the heart of today’s grand tour. Plans for the brand to expand its
legacy include much-anticipated St. Regis Hotels & Resorts in the
Riviera Maya and in Asia, where St. Regis has announced plans to open
hotels in Changsha, Chengdu, Kuala Lumpur, Lijiang, Nanjing, New Delhi
and Zhuhai. Additionally in Europe, Africa and the Middle East, St.
Regis will continue to expand in Abu Dhabi, Amman, Dubai and Mauritius.
For more information on St. Regis Hotels & Resorts, please visit www.stregis.com,
to explore our recent debuts visit www.stregis.com/newgrandtour
and for the privilege of residential ownership, please visit www.stregis.com/residences
Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20121115005958/en/