logo
  Join        Login             Stock Quote

Goldfish? Brand Celebrates 50 Years of Smiles with Macy's Thanksgiving Day Parade? Float and New E-Commerce Site

Monday, November 19, 2012 4:30 PM


After five decades of wholesome snack time fun, the Pepperidge Farm® Goldfish® brand is celebrating its golden anniversary with a float debut in the 86th annual Macy’s Thanksgiving Day Parade® and the launch of GoldfishMyWay.com, a breakthrough e-commerce site that will take one of America’s most popular snack crackers to new heights.

(Photo: Business Wire)

(Photo: Business Wire)

The “Goldfish on Parade” float depicts Finn and his friends Gilbert, Brooke and Xtreme creating their own playful parade experience inspired by the beloved Macy’s Thanksgiving Day Parade. The creativity and imagination of childhood is captured by how the friends gather books, toys, paperclips, pencils, buttons and toys to bring their vision to life. And no parade would be complete without the thrill of a fantastic balloon, which is held up with drinking straws and chess pieces that double as balloon handlers.

Another element of the Goldfish brand’s 50th birthday celebrations is the new Goldfish My Way e-commerce site that allows users to personalize Goldfish packages by adding photos and custom messages, and even selecting their favorite Goldfish cracker colors to create special combinations. People can choose from a 4.5 ounce customized gift box, 1.0 ounce customized party favors, themed party cups or all three! The site, www.GoldfishMyWay.com, is easy to navigate and the high-quality packages are guaranteed to spread smiles during birthday parties, bat mitzvahs and every occasion in between. The site is being formally announced during NBC’s broadcast of the Macy’s Thanksgiving Day Parade.

“We couldn’t think of a better way to celebrate our golden anniversary than with a float featuring our Goldfish characters in the Macy’s Thanksgiving Day Parade and by launching Goldfish My Way,” said Jared Konstanty, Senior Vice President, General Manager Snacks. “Goldfish is an iconic American brand and bringing new ways for consumers to engage with and delight in the characters and our crackers is a main focus for us. But this is only the beginning – just wait until you see what we have in store for our fans.”

For more information, visit www.GoldfishSmiles.com. Find us on Facebook www.facebook.com/goldfish and on Twitter www.twitter.com/GoldfishSmiles.

About Pepperidge Farm

Pepperidge Farm, Incorporated, based in Norwalk, Connecticut, is a leading provider of premium quality fresh bakery products, cookies, crackers, and frozen foods. Among the company’s most popular products are Sausalito® and Milano® cookies, Goldfish® and Baked Naturals® crackers, frozen Puff Pastry, frozen garlic loaves and Texas toasts, and more than 50 varieties of fresh baked breads including Pepperidge Farm® Swirl, Farmhouse and Whole Grain. The company added Ecce Panis® gourmet artisan breads to its portfolio in 2009. Pepperidge Farm was founded in Connecticut in 1937 by Margaret Rudkin, an entrepreneurial homemaker who began baking fresh, all-natural bread for her allergy-afflicted son. The company is now a nationwide business with 9 manufacturing facilities and almost 5,000 employees. Pepperidge Farm has been part of Campbell Soup Company since 1961.

(Source: Business Wire )
(Source: Quotemedia)

Advertisement
Advertisement



Fundamental data is provided by Zacks Investment Research, and Commentary, news and Press Releases provided by YellowBrix and Quotemedia.
All information provided "as is" for informational purposes only, not intended for trading purposes or advice. iStockAnalyst.com is not an investment adviser and does not provide, endorse or review any information or data contained herein.
The blog articles are opinions by respective blogger. By using this site you are agreeing to terms and conditions posted on respective bloggers' website.
The postings/comments on the site may or may not be from reliable sources. Neither iStockAnalyst nor any of its independent providers is liable for any informational errors, incompleteness, or delays, or for any actions taken in reliance on information contained herein. You are solely responsible for the investment decisions made by you and the consequences resulting therefrom. By accessing the iStockAnalyst.com site, you agree not to redistribute the information found therein.
The sector scan is based on 15-30 minutes delayed data. The Pattern scan is based on EOD data.