Green Mountain Coffee Roasters, Inc. (GMCR) (NASDAQ: GMCR) announced
today its newest Green Mountain Coffee® Special Reserve coffee: Colombia
Geisha. This coffee is an extremely rare and sought after variety that
is known for its sweet, dynamic citrus-like flavor profile. Colombia
Geisha Special Reserve will be available starting November 21, 2012 only
while supplies last, and marks the first time Green Mountain Coffee
Special Reserve coffee is available in K-Cup® packs for Keurig®
Green Mountain Coffee Colombia Geisha Special Reserve (Photo: Business Wire)
Green Mountain Coffee Special
Reserve coffees are handcrafted and artfully roasted, made from
beans that are among the rarest in the world. The brand offers these
unique varieties four times per year as limited edition roasts,
available while supplies last.
Colombia Geisha is grown on the Finca Cerro Azul farm in Valle del
Cauca, Colombia, where high altitudes, spring-like temperatures and
consistent humidity levels create a microclimate that allows this
variety to thrive. The coffee is meticulously handpicked every eight
days using a highly selective process, and once harvested, every step of
processing, milling, and drying is carefully controlled and regulated.
The hands-on approach allows the farmers to constantly monitor the
coffee’s sugar levels and preserve its signature sweet, citrus notes.
Because of the intricate harvesting process and superb flavor, the
Geisha varietal is highly sought after by bidders in auctions, often
fetching high prices. Finca Cerro Azul is the first farm in Colombia to
export the Geisha varietal, which won second place in the 2012 Specialty
Coffee Association of America (SCAA) Awards, for Coffee of the Year.
“The story behind Colombia Geisha Special Reserve underscores the Green
Mountain Coffee commitment to only use carefully sourced high-quality
coffee beans,” said Lindsey Bolger, Senior Director of Coffee for the
Specialty Coffee business unit of GMCR. “Our buyers travel the world to
find and purchase the finest coffees and we are delighted to bring this
Special Reserve to the convenient K-Cup pack format. To add to this
extraordinary coffee experience, these K-Cup packs contain more coffee
than our everyday packs to ensure that the complex subtle flavors are
expressed in an especially rich, full-bodied cup of coffee.”
Kenneth Davids, editor of the independent Coffee
Review, has awarded a rare score of 94 for the bagged coffee and
a 91 for the K-Cup® packs. Like wine, coffee is judged on aroma,
acidity, body, flavor, and aftertaste on a 100-point scale. Connoisseurs
look for a score of 80 or above; a 94 is considered “extraordinary” and
a 91 is considered “outstanding”. Coffee Review is one of the
most respected and widely read coffee publications in the world.
Colombia Geisha Special Reserve, perfect for any coffee lover this
holiday season, will be available online beginning November 21, 2012, at www.GreenMountainCoffee.com
for a suggested retail price of $24.99 for a 10 oz. bag and $31.99 for
an 18-count box of K-Cup® packs for Keurig® brewers.
Quantities are limited.
For more information and to purchase Colombia Geisha Special Reserve and
other beverages under the Green Mountain Coffee family of brands, visit www.GreenMountainCoffee.com.
About Green Mountain Coffee Roasters, Inc.
As a leader in specialty coffee and coffee makers, Green Mountain Coffee
Roasters, Inc. (NASDAQ: GMCR) is recognized for its award-winning
coffees, innovative brewing technology, and socially responsible
business practices. GMCR supports local and global communities by
offsetting 100% of its direct greenhouse gas emissions, investing in
sustainably-grown coffee, and allocating a portion of its pre-tax
profits to socially and environmentally responsible initiatives.
GMCR routinely posts information that may be of importance to investors
in the Investor Relations section of its website, including news
releases and its complete financial statements, as filed with the SEC.
The Company encourages investors to consult this section of its website
regularly for important information and news. Additionally, by
subscribing to the Company's automatic
email news release delivery, individuals can receive news directly
from GMCR as it is released.
Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20121121005841/en/