The UK and Germany are now the best markets for online gambling,
driven by social and mobile gaming new research shows
The UK and Germany are now the world’s top markets for online gambling,
particularly social casino gambling, Belle
Rock Entertainment can reveal. According to research from
Socialnomics, close to 20% of the time devoted to playing online casino
games takes place through social networking sites in both the UK and
But social platforms aren’t the only drivers of online gambling. Now
online gaming sites, such as Belle Rock Entertainment, are optimised for
mobiles increasing numbers of people are choosing to gamble using their
mobiles. Germany is where this activity is most prevalent. Revenue from
mobile gaming in Germany is expected to double by 2015.
Throughout the world, 81 million people take part in social gaming each
day. In the UK, it is repeat players that make up a large proportion of
this number; Socialnomics’ research found over 60% of UK social gamblers
play at least once a day.
The social gambling market is still developing so growth over the next
few years is predicted to be rapid. According to research from
Transparency Market Research, there will be around 44% more social
gamers in 2015 compared to 2012.
Facebook is one of the most popular social outlets to play these types
of online games. One billion hours are devoted to social games each
month on the social networking megalith, and now it has surpassed one
billion users, we can expect to see many more hours devoted to social
gaming on Facebook.
Gambling online, as a whole, is growing. Between 2010 and 2011, 32% more
gamblers hit online casinos and in the UK online gaming now accounts for
15% of the total British Internet market. Smartphones, like Facebook,
are becoming more normalised. Together these two social gambling
enablers will boost the market further helping social gaming contribute
a greater percentage to global gaming revenue which, if it continues on
its current trajectory, is expected to reach $117.9 billion by 2015.
Social gaming currently contributes $446.4 million to global social
gaming revenues of $1.6 billion and falls just behind the US.