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Boyden's Leadership Series Features Farmers Insurance's Michael Linton

Monday, December 3, 2012 8:15 AM

Boyden, a global leader in executive search, today released its latest issue of the Boyden Leadership Series featuring an in-depth interview with Michael Linton, Executive Vice President and Enterprise Chief Marketing Officer of Farmers Insurance.

In the interview, Mr. Linton shares his outlook on the competitive “fight” for market share in the insurance business, multichannel marketing, team structures, the right people mix and why the CMO role is harder today.

“Mike’s broad track record of success as a consumer marketer will give Farmers a great edge in the battle in the insurance business,” said Trina Gordon, President and CEO of Boyden World Corporation. “His innovations will be important to watch over the coming years.”

“Mike has enjoyed a career of great accomplishment at some of world’s premier brands,” said Daniel Grassi, Managing Director of Boyden Atlanta. “He brings a unique ability to mix research, analytics, insight and discipline to ensure a winning formula.”

Mr. Linton has been in marketing and general management for 30 years. After graduating from Bowling Green State University and Duke University’s Fuqua School of Business, he began his career in brand management at Procter & Gamble in 1980. He went on to Progressive Insurance, James River Paper Company and Remington in various marketing and general management positions. In 1999, Mr. Linton moved to Best Buy where he became its first ever CMO responsible for all marketing, brand management, research, customer relationship management, call centers, the Best Buy Advertising Agency and public and investor relations. In 2006 he moved to eBay, first as the Senior Vice President of eBay Motors, Canada, Half.com and eBay Stores and then as the CMO.

Mr. Linton is on the Board of Directors of Capella Education and Support.com. He was named by Promotion Magazine as a Marketer of the Year in 2004 and by Ad Age as one of the most influential 30 marketers in 2003, 2004 and 2005.

The full interview with Mr. Linton is available at www.boyden.com.

Previous issues of Boyden’s Leadership Series include interviews with Mehmet Sezgin, Head of Global Payment Systems for BBVA, Stephan Winkelmann, President & CEO of Automobili Lamborghini S.p.A., Luís Mira Amaral, CEO of Banco BIC Português, Kathy O’Connor, Chairman of the New York Society of Security Analysts (NYSSA), Jeffrey Housenbold, President and CEO of Shutterfly Inc., Jaime Rivera, CEO of Bladex, Svein Rennemo, Chairman of Statoil, Kristin Skogen Lund, Executive VP and Group Director of Telenor, Ümran Beba, Region President for Asia Pacific for PepsiCo, David Gergen, Director of Harvard’s Center for Public Leadership and a former presidential advisor, Robert Reich, currently Professor of Public Policy at the University of California at Berkeley and a former US Secretary of Labor, and James E. Lillie, CEO of Jarden Corporation. All are available on Boyden’s website.

About the Series

The Boyden Leadership Series is an ongoing publication that highlights the views of high-profile business leaders on issues relevant to leadership, management and talent acquisition. The series’ editors conduct interviews with heads of corporations and other key organisations across the globe to further growth and the exchange of ideas.

About Boyden World Corporation

Boyden is a global leader in the executive search industry with more than 65 offices in over 40 countries. Founded in 1946, Boyden specialises in high level executive search, interim management and human capital consulting across a broad spectrum of industries. For further information, visit the firm’s website at www.boyden.com.

(Source: Business Wire )
(Source: Quotemedia)


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